Norfolk, VA (PRWEB) April 01, 2013
The next generation of renters is equipped with more access to information than ever before. Recent survey data published by ForRent.com, sister site of Homes.com, sheds light on what renters are looking for and the methods they’re using to find it. With more than 8,000 responses, the month-long survey revealed convenience and cost-efficiency are most important to apartment-dwellers.
“Today’s renters are well informed and looking for the best amenities,” said Brock MacLean, executive vice president of Homes.com. “They know what they want and how to find it. If one apartment community does not offer the right features, they will use online resources to find one that does.”
Online reviews and social networking make it simple to find information on prospective apartment properties and allow people to quickly ask online friends if they have positive or negative experiences with rental establishments.
Before signing on the dotted line, renters check out an apartment’s reputation to help make a final decision regarding a lease:
Visuals are a key component. While on the quest for their next apartment, renters want to easily view photos and take virtual tours, bringing the apartment search to life:
When it comes to features and amenities in apartment units and communities, renters want quick and easy methods of communication and convenient amenities.
Convenience and cost efficiency trump other preferences by the next generation’s renters.
See the Homes.com and ForRent.com Next Generation of Renters infographic for additional highlights.
As one of the nation’s top online real estate destinations, Homes.com inspires consumers to dream big. From affordable houses to luxurious estates, apartments, condos and more, Homes.com features more than four million property listings for sale and rent in a user-friendly format, making finding your next home easily accessible. Visitors to the Homes.com blog will find a collection of rich content and posts on DIY projects, decorating, organization and more, providing the ultimate resource for everything home related. From purchasing a first home, to upgrading, downsizing, renting and everything in between, Homes.com is an inspiring and engaging partner in every phase of the home buying and rental journey.
Homes.com apartment listings are powered through an exclusive partnership with ForRent.com.
About For Rent Media Solutions
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides property managers and owners with diverse marketing and advertising products. These products are easy to use, easy to understand, and designed with the renters in mind. For apartment shoppers, For Rent Media Solutions provides robust community listings in a multitude of mediums, including: print, social, online, mobile, video and an extensive distribution network. For Rent Media Solutions publishes 85 magazines covering more than 80 markets nationwide, including After 55™ Housing & Resource Guide, ForRent.com Magazine and ParaRentar. For Rent Media Solutions operates five additional websites: ForRent.com®, SeniorOutlook.com®, CorporateHousing.com®, ParaRentar.com® and ForRentUniversity.com®. Visit ForRent.com for more information, or visit us on Facebook, Twitter, YouTube and LinkedIn.
Homes.com is a division of Dominion Enterprises, a leading marketing services and publishing company headquartered in Norfolk, Virginia. For more information, visit http://www.dominionenterprises.com.