Houston, Texas (PRWEB) April 02, 2013
At this year’s American Advertising Federation Awards show at the House of Blues in Houston, ad agency The Hucksters picked up two surprise awards. Lauded for their print advertising for the Baton Rouge, La. based Penthouse Club, the creative boutique won two Addy Awards from the AAF – making The Hucksters the first agency ever to win accolades for advertising strip clubs, from the AAFH.
Risqué was the word of the evening, as the two ads burst through taboos. One extremely provocative ad, touting the grand opening of the Penthouse Club in Baton Rouge, featured a close-up of a pair of breasts with the headline, “Come Meet the New Neighbors.”
The second racy award-winning ad, running on Election Day 2012, used the headline “Remember To Go To The Poles.” Below it, were photos of exotic dancers twirling on stripper poles. The copy read: “And they say money ruins elections! Use your dollar bills to elect your favorite dancer at the Penthouse Club tonight.”
“It was great to be handed awards for such politically incorrect work – especially in Texas,” said Peter Wood, Creative Director of The Hucksters.
Wood credited the club’s owners Kirkendoll Management, and in particular, the Penthouse Club’s general manager Bryant Emiliani and director of marketing Irina Tkacheva, for the win. “Kirkendoll Management is one of the few gentlemen’s club owners that understand the importance of good advertising,” Wood said. “We’ve forged a great partnership with them, and they allow us to produce simple, witty, sexy work.”
The Hucksters and Kirkendoll Management have been working together for five years. The agency handles the advertising and marketing for the Penthouse Club in Baton Rouge and the Penthouse Club in New Orleans as well as Kirkendoll Management's Crazy Horse Cabarets in Port Allen and Gonzales, Louisiana.
The Penthouse Club ads weren’t the only honors awarded to The Hucksters on the night. In total, the boutique agency scooped up five Addys, another three for ads promoting Houston-area restaurants and websites.
About The Hucksters: Specializing in advertising and marketing for restaurants and nightclubs, fashion and retail, The Hucksters is a streamlined creative agency that eschews bureaucracy in favor of fun, effective, attention-getting campaigns. Taking its name from the 1947 pulp novel of the same name, The Hucksters brings an appreciation of classic American advertising to its work. For more information visit http://www.thehucksters.com or call (713) 222-2200