Creating buyer personas helps companies target the right prospects for generating quality leads.
(PRWEB) April 01, 2013
One of the greatest challenges business-to-business marketers face is generating quality leads that will convert into customers. Janet Driscoll Miller, President and CEO of search engine marketing agency Search Mojo, and Julia Lim, Vice President of Marketing at ScienceLogic, will present a case study at the upcoming DemandCon conference to show how marketers can overcome this by combining search and social media marketing tactics. The session, entitled “Combining Search and Social to Drive More High Quality Leads” will take place April 16, 2013 at 3:45 p.m. PST as part of DemandCon in San Francisco, California.
The session will reveal the results of a case study showing the effectiveness of combining pay-per-click (PPC) and LinkedIn advertising while also demonstrating why developing buyer personas is crucial.
“Creating buyer personas helps companies target the right prospects for generating quality leads,” said Miller. “We’ve seen firsthand with ScienceLogic how social media advertising, combined with search marketing tactics like retargeting, continually yields the highest conversion rates with specific persona targeting and messaging.”
“Utilizing LinkedIn advertising has undoubtedly proven to be an effective tactic for ScienceLogic,” said Lim. “We’ve seen significantly better quality leads – better titles and companies, less garbage - for a much lower cost per lead.”
To see the agenda and learn more about the DemandCon conference, go to http://www.demandcon.com/sanfrancisco/2013/full-agenda/.
About Search Mojo
Ranked on the prestigious Inc. 5000 list as one of the fastest growing businesses in America in 2012, Search Mojo specializes in search engine marketing, social media advertising, content marketing and analytics services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their conversions and lead generation through search and social tactics. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
About Science Logic
ScienceLogic is the award-winning developer of Smart IT™ software. Our mission is to empower companies to visualize, automate and modernize their IT operations, maximizing efficiency and effectiveness with the operational intelligence needed to run the business smarter. We provide unified monitoring and management solutions for modern IT environments -- from the data center to public, private, and hybrid clouds -- and deliver the scale, security, automation, and resiliency necessary to simplify the exponentially harder task of managing resources, services, and applications that are constantly in motion.
ScienceLogic is a selected Network Management Module in the Cisco Smart Business Architecture; Registered Developer in the Cisco Developer Network Program; certified by VCE as Vblock Ready; certified as VMware Ready and a VMware Elite Technology Alliance Partner; Dell Independent Software Vendor partner; NetApp Platinum Elite Partner. ScienceLogic won InfoWorld's 2013 Technology of the Year award, Red Herring Global 100 Award, Red Herring Top 100 North America Award, Deloitte's 2012 Technology Fast 500™, and MSPmentor 250 among others. For more information, visit http://www.sciencelogic.com.