"Microsoft Dynamics CRM is an essential tool for keeping our processes, our inventory, and our people connected throughout the entire sales and service cycles." - Mohinder Chopra, Senior Vice President and Chief Information Officer of OSI Systems
Long Beach, CA (PRWEB) April 02, 2013
Ignify customer OSI Systems, Inc.’s use of Microsoft Dynamics CRM has been cited as an important customer relationship management (CRM) system success story in the Technology Evaluation Center’s (TEC) CRM Buyer’s Guide for Medium and Large Enterprises.
“Microsoft Dynamics CRM is an essential tool for keeping our processes, our inventory, and our people connected throughout the entire sales and service cycles,” said Mohinder Chopra, Senior Vice President and Chief Information Officer of OSI Systems, in the case study.
For more than thirty-five years, OSI Systems, Inc. has been committed to providing high-technology solutions and comprehensive research in the security, healthcare, and optoelectronics industries. Composed of three divisions—Rapiscan Systems, Spacelabs Healthcare, and OSI Optoelectronics—OSI Systems manufactures and delivers critical products and equipment that improve people’s lives across the world. As an international company, OSI Systems is dedicated to developing and creating innovative solutions that positively impact both individuals and the broader global community.
With decades of leadership and experience in each division’s markets, OSI Systems has gained a reputation for service that is a cornerstone to their longevity and positions of trust and partnership. In order to continue fostering and promoting this reputation, the company sought a customer relationship management solution that would equip the sales and customer service teams in each division with in-depth data on prospects and customers. By having a single, integrated view of sales and service data, team members would be able to prioritize tasks and focus on results that drive metrics, instead of managing different activities.
OSI Systems eventually brought the decision down to two different CRM systems: Salesforce.com and Microsoft Dynamics CRM. After performing an extensive evaluation on the two solutions, the management team decided in favor of Microsoft Dynamics CRM. Currently, OSI Systems is in the process of rolling out Microsoft Dynamics CRM to its global offices. Rapiscan Systems and Spacelabs Healthcare are the first two divisions to have Microsoft Dynamics CRM deployed, with OSI Optoelectronics to follow at a later stage.
Microsoft Dynamics CRM connects OSI Systems’ team members with crucial data any time and any place, enabling them to access and update data through mobile devices while in the field. This in-depth and comprehensive insight into necessary data allows OSI Systems to initiate well-informed, effective courses of action.
“The Ignify team was very responsive when we needed customizations or configurations in any area in Microsoft Dynamics CRM,” said Shehul Parikh, Vice President of IT Applications at OSI Systems, in the case study. “They made sure we got what we needed in a timely manner.”
The OSI Systems case study in the Buyer’s Guide delves into the specifics of how OSI Systems operates with Microsoft Dynamics CRM, and the benefits the company receives from using the system. To view the case study, please click here to download the Buyer’s Guide.
Ignify is winner of the Worldwide Microsoft Partner Award in 2012 and 2011 and offers eCommerce, ERP, CRM, POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing business in North America for five years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine. Ignify has over 300 team members worldwide including Los Angeles, Silicon Valley, Seattle, Nashville, Phoenix, Chicago, Toronto, Manila, Singapore, Pune, Jakarta, Bangalore and Hyderabad. For more information, visit http://www.ignify.com or call 888 IGNIFY5. Follow Ignify on Twitter @ignifydax, @ignifyecommerce, and @ignifymscrm, or read its blog at blog.ignify.com.