It’s always exciting to be a part of a start-up, but it’s rare when you can take an established market leader in a category and rebuild the infrastructure with the enthusiasm of a new company.
San Diego, Calif. (PRWEB) April 02, 2013
XTERRA WETSUITS, maker of the top-selling triathlon wetsuit in North America, announced a new strategic partnership between founder Keith Simmons and industry veteran Glynn Turquand.
Additionally, Simmons and Turquand have appointed Liz Barlow as President and relocated the business to its original birthplace, San Diego, California.
“It’s always exciting to be a part of a start-up, but it’s rare when you can take an established market leader in a category and rebuild the infrastructure with the enthusiasm of a new company,” said Turquand. “We’re glad to be returning to San Diego, and happy to have Liz at the helm.”
Barlow previously managed customer service, quality assurance, and showroom operations for XTERRA WETSUITS. She has already assembled a team at its new headquarters and showroom. Effective April 1, 2013, the San Diego office will house all product design, sales, customer support, and operations.
Keith Simmons, an active triathlete, founded XTERRA WETSUITS in 2001. In the ensuing years, he and his business partners built XTERRA WETSUITS into the largest triathlon wetsuit brand in the world. Simmons and Turquand, one of the original partners, recently acquired 100% of the shares of the company and created a 50/50 partnership in XTERRA WETSUITS.
“Glynn and I are going to continue the momentum that we built together several years ago,” said Simmons. “Moving operations back to San Diego is instrumental to our shared vision for XTERRA WETSUITS' growth.”
The new contact information for XTERRA WETSUITS is: 610 Gateway Center Way, Suite J, San Diego, CA 92102, (858) 565-9500. The company's website remains http://www.xterrawetsuits.com.
XTERRA WETSUITS, the dominating global brand in triathlon wetsuits, was founded in 2001 in San Diego, California, the birthplace of triathlon. Under the guidance of its founder, Keith Simmons, XTERRA WETSUITS has become the top-selling triathlon wetsuit in North America. Eco-friendly XTERRA WETSUITS are designed by triathletes, for triathletes, with four key components in mind: comfort, speed, buoyancy, and value. For more information, please visit http://www.xterrawetsuits.com.