Relatively low prices and staple products have helped to consistently raise industry revenue
Los Angeles, CA (PRWEB) April 02, 2013
While per capita meat consumption is expected to fall only marginally during the five years to 2013, the recession has exacerbated consumption declines, with consumers scaling back the quality and quantity of meat purchased due to reduced disposable incomes and low sentiment toward the economy in general. Also, reportedly adverse health effects associated with red meat consumption have driven some consumers toward alternative protein sources. “In addition to broad trends related to consumer preferences and disposable income, disease outbreaks have limited industry growth in specific years,” IBISWorld industry analyst Josh McBee says. In 2009, swine flu briefly put the domestic pork market on ice despite the fact that the disease only affected human immune systems and cooked pork products were deemed safe to eat. The scare added to already low consumer sentiment and pushed pork volumes down that year. Ultimately, this hurt the Meat, Beef and Poultry Processing industry.
Despite these detriments, meat remains a staple product, so overall meat sales are largely resistant to greater economic issues. During the five years to 2013, revenue for the Meat, Beef and Poultry Processing industry is expected to grow at an annualized rate of 4.0%. “Key downstream markets in wholesaling, frozen foods and animal food production have exhibited growth during the past five years,” McBee says. Meanwhile, competition from substitute seafood products has been minimal thanks to seafood's high price growth and consumers' reluctance to spend on relatively extravagant meals. Returning purchasing power is expected to bolster industry revenue further through 2013.
The Meat, Beef and Poultry Processing industry has a medium concentration of ownership. The top-four companies in this industry are estimated to account for about 40.0% of the domestic market; they include Tyson Foods Inc., JBS SA, Cargill Inc. and Smithfield Foods Inc. Acquisitions by larger industry operators have increased concentration even further during the past five years. This trend is projected to continue due to profitability pressures in many major firms, as key players concentrate on core business development to achieve optimal economies of scale. Most of the larger operators within this industry produce more than one type of meat product and many are expanding their product range. Tyson and Smithfield, the leading processors of chicken and pork (respectively), recently acquired beef and turkey processing plants (respectively). Many other companies are broadening their stock to include exclusively fresh meats and further processed meats to improve profit margins.
Recovering consumer sentiment, population growth and strong export demand are forecast to continue growing meat processing revenue during the five years to 2018. Despite the stable nature of consumer demand for meat-based products, unpredictable weather conditions and disease outbreaks can cause volatility from year-to-year. For example, a sudden drought in the Midwest, Plains or Rocky Mountains could reduce livestock numbers, lower meat supplies and increase food prices. Also, a single case of livestock infection could result in substantial short-term losses and international trade bans for the affected meat. To combat such volatility, the industry has developed technologies intended to reduce disease outbreaks. For more information, visit IBISWorld’s Meat, Beef and Poultry Processing in the US industry report page.
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IBISWorld industry Report Key Topics
Operators in this industry slaughter animals, process the carcasses and package the meat into products and by-products. The industry also purifies and refines animal fat, bones and meat scraps. Products are sold to other food manufacturers, renderers, grocery and meat wholesalers, and retail traders. Establishments that mainly cut and pack meats (i.e. boxed meats) from purchased carcasses are also included in this industry.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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