It will allow our company to quickly improve the value proposition of CET® and Biorene® products to ensure their success at the international level.
Mexico (PRWEB) April 03, 2013
Recently developed by Resirene, Biorene® is a set of thermoplastic starch and PS or PP blends suitable to reduce the environmental impact of disposable consumer goods, such as drink cups, plates, lids, etc. CET® is a range of transparent acrylic-styrenic copolymers aiming to replace transparent thermoplastics commonly used in appliances, housewares, packaging etc.
SpecialChem will support Resirene in the business development strategy of its specialty styrenics. The custom Commercial Acceleration Solutions have been designed to bring speed and market reach as well as act as an extended arm of Resirene business development team. For both styrenic technologies, beyond educate their respective markets about the technical & environmental benefits, the purpose of the collaboration is to generate new active projects.
"Working with SpecialChem helps us to catalyze the development of our specialty products, facilitating access to high level experts" said Martin Hernandez Valdez, R & D Manager. "It will allow our company to quickly improve the value proposition of CET® and Biorene® products to ensure their success at the international level."
The first case study has been released to illustrate the mechanical performance of CET® versus common transparent thermoplastics. Read the CET® case study here:
Resirene is one of the Mexican leading companies in polystyrene resins, with a production capacity of 150 thousand tons per year. With a broad portfolio of specialty styrenics: Resirene® (polystyrene resin), Resiprene® (thermoplastic elastomers), CET® (SMMA copolymers), Resirene offers innovative solutions to the styrenic markets. They also aim to contribute to the protection of the environment thanks to Biorene®, a range of starch-based styrenic blends.
SpecialChem accelerates Technology and Business Development in Chemicals and Materials. Since the year 2000, our teams of industry experts have created the world's largest online professional network dedicated to chemicals and materials. This network includes more than 550,000 engineers, formulators, product developers, marketers, applicators and brand owners across the globe. Through our vertical industry websites, these professionals have unlimited access to content and services dedicated to Product Selection, Innovation Watch, Online Courses and Open Innovation.
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Martin Hernandez Valdez
R & D Manager, Resirene
+52 222 223 3130
Marketing Director, SpecialChem