Resirene Selects SpecialChem's Commercial Acceleration Program to Support Growth of Specialty Styrenics Portfolio Biorene® & CET®

Resirene has recently announced a Commercial Acceleration program with SpecialChem to support the growth of its specialty styrenics portfolio, Biorene® and CET®.

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It will allow our company to quickly improve the value proposition of CET® and Biorene® products to ensure their success at the international level.

Mexico (PRWEB) April 03, 2013

Recently developed by Resirene, Biorene® is a set of thermoplastic starch and PS or PP blends suitable to reduce the environmental impact of disposable consumer goods, such as drink cups, plates, lids, etc. CET® is a range of transparent acrylic-styrenic copolymers aiming to replace transparent thermoplastics commonly used in appliances, housewares, packaging etc.

SpecialChem will support Resirene in the business development strategy of its specialty styrenics. The custom Commercial Acceleration Solutions have been designed to bring speed and market reach as well as act as an extended arm of Resirene business development team. For both styrenic technologies, beyond educate their respective markets about the technical & environmental benefits, the purpose of the collaboration is to generate new active projects.

"Working with SpecialChem helps us to catalyze the development of our specialty products, facilitating access to high level experts" said Martin Hernandez Valdez, R & D Manager. "It will allow our company to quickly improve the value proposition of CET® and Biorene® products to ensure their success at the international level."

The first case study has been released to illustrate the mechanical performance of CET® versus common transparent thermoplastics. Read the CET® case study here:
http://www.omnexus.com/sds/styrene-acrylic-copolymer/index.aspx?lr=prw

About Resirene
Resirene is one of the Mexican leading companies in polystyrene resins, with a production capacity of 150 thousand tons per year. With a broad portfolio of specialty styrenics: Resirene® (polystyrene resin), Resiprene® (thermoplastic elastomers), CET® (SMMA copolymers), Resirene offers innovative solutions to the styrenic markets. They also aim to contribute to the protection of the environment thanks to Biorene®, a range of starch-based styrenic blends.

About SpecialChem
SpecialChem accelerates Technology and Business Development in Chemicals and Materials. Since the year 2000, our teams of industry experts have created the world's largest online professional network dedicated to chemicals and materials. This network includes more than 550,000 engineers, formulators, product developers, marketers, applicators and brand owners across the globe. Through our vertical industry websites, these professionals have unlimited access to content and services dedicated to Product Selection, Innovation Watch, Online Courses and Open Innovation.
Our network of profiled members plus the visits of more than 3.2 million professionals per year to our websites are unique assets for chemicals and materials suppliers in search of Commercial Acceleration Solutions (launching new technologies / new products, penetrating new applications / new geographies or extending their market reach) and for professionals in Open Innovation scouting new technologies or looking for out-licensing opportunities that are related to chemicals and materials.

Contacts:

Martin Hernandez Valdez
R & D Manager, Resirene
martin.hvaldez(at)resirene(dot)com
+52 222 223 3130

Emmanuel Rapendy
Marketing Director, SpecialChem
emmanuel.rapendy(at)specialchem(dot)com
+33172763929

Source: SpecialChem/Resirene


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