Burlington, MA (PRWEB) April 03, 2013
Arbor Networks Inc., a leading provider of network security and management solutions for enterprise and service provider networks, today announced enhancements to its Advantage Partner Program, including a new tiering structure designed to support partner ramp-up, and deliver a compelling and profitable value proposition as partners grow their business with Arbor.
“A successful channel program requires several elements to help drive the overall success – the most important are a compelling solution and large market opportunity that provides the ability for a partner to grow and to financially prosper. Arbor has both,” said Bill Lipsin, vice president of partners and alliances for Arbor Networks. “Combined with our flexible program model, it’s a win-win for our partners worldwide to address the ever-changing landscape of advanced security threats and capitalize on these market opportunities.”
With four levels – Authorized, Advantage, Premier and Elite – the 2013 Advantage Partner Program accommodates for varying partners’ business models while better differentiating them in the market based on their capabilities and the investments that they make in marketing and training to help them sell and support Arbor solutions. For each tier, partners are rewarded through benefits including deal registration, marketing support, sales and technical training, and lead referrals. The new tiering structure gives Arbor an opportunity to evolve the partner program, effectively expanding its partner base while providing broader coverage across various verticals, geographies and skill levels. The enhanced program also introduces product specializations for partners that wish to become technically proficient in specific products.
Since its inception in 2011, the Arbor Advantage Partner Program has experienced solid upward momentum, with a 30% growth rate in partner revenue, year over year. Arbor’s Advantage Program was also just named to CRN’s 2013 Partner Program Guide.
Channel Partner Comments:
Available through the channel, Arbor has designed solutions that specifically address the needs of enterprises, service providers, data center and cloud operators. Arbor’s Pravail® solutions deliver the situational awareness and security intelligence that enterprise and government networks require to better detect and mitigate internal and external threats – helping to protect the network, the brand and the business. Designed for service providers and global enterprises, the Peakflow® platform is the industry’s leading network-wide infrastructure security and traffic-monitoring platform delivering unparalleled DDoS protection, actionable insight into application management and traffic engineering, and a platform for managed security services.
About Arbor Networks
Arbor Networks, Inc. is a leading provider of network security and management solutions for enterprise and service provider networks, including the vast majority of the world's Internet service providers and many of the largest enterprise networks in use today. Arbor's proven network security and management solutions help grow and protect customer networks, businesses and brands. Through its unparalleled, privileged relationships with worldwide service providers and global network operators, Arbor provides unequalled insight into and perspective on Internet security and traffic trends via the ATLAS® Active Threat Level Analysis System. Representing a unique collaborative effort with 250+ network operators across the globe, ATLAS enables the sharing of real-time security, traffic and routing information that informs numerous business decisions.
Trademark Notice: Arbor Networks, Peakflow, ArbOS, How Networks Grow, ATLAS, Pravail, Arbor Optima, Cloud Signaling, the Arbor Networks logo and Arbor Networks: Smart. Available. Secure. are all trademarks of Arbor Networks, Inc. All other brand names may be trademarks of their respective owners.