Home Care Assistance Launches Program to Help Small Business Owners Professionalize Their Home Care Companies

To help home care agencies seeking growth in today’s competitive environment, Home Care Assistance has developed a step-by-step program to transition existing “mom and pop” home care businesses into multi-million dollar franchises

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Small Agency Transition Program

With the new regulatory changes, smaller home care agencies are going to find themselves struggling to continue providing a certain level of care at the same cost, said Jack Johnson, VP of Franchise Development at Home Care Assistance.

Palo Alto, CA (PRWEB) April 03, 2013

Home Care Assistance, North America’s leading provider of in-home care for seniors, is proud to announce a new program aimed at helping small businesses in the senior care space overcome the financial and administrative challenges presented by the new public policy landscape. Through a transition to the Home Care Assistance Franchise Network, home care agency owners will have the opportunity to take advantage of the sophisticated operations and infrastructure of a leading national home care company. Specifically, the Small Agency Transition Program will guide these home care businesses in strengthening operations and increasing revenues and profitability; with the power of the Home Care Assistance brand and a proprietary systematized approach created by a team of PhD Psychologists and Stanford and Harvard trained executives, these small agencies will have the opportunity to implement the systems and tools that have helped over 64% of Home Care Assistance’s locations achieve “Million Dollar Club” status.

“With the new regulatory changes, smaller home care agencies are going to find themselves struggling to continue providing a certain level of care at the same cost,” said Jack Johnson, VP of Franchise Development at Home Care Assistance. “Our average client spends $1100 per week to receive services which is nearly three times the industry average. By joining the Home Care Assistance network, you will have access to the knowledge and resources that have resulted in the success and profitability of our locations.”

Home Care Assistance has the systems and tools in place to foster rapid growth, such as a 52-week marketing program, in an accessible and forward-thinking way. In addition, franchise owners gain access to experts in labor law, care management, business development and marketing. The resources and support the company offers to franchisees is second to none and reflects Home Care Assistance’s investment of millions of dollars per year in operations.
Home Care Assistance began franchising in 2005 and has experienced 25% year-over-year growth for nearly a decade. Today, the network has expanded to nearly 70 locations across North America and projects adding 22 new locations by the end of 2013; many of these new locations will include small agencies that have transitioned into Home Care Assistance branded locations.

Home Care Assistance was recently awarded the Top 50 Franchisee Satisfaction Award for the third consecutive year and is also recognized as a Franchise500® and Inc. 5000 company as well as a fastest-growing franchise by Entrepreneur. The company expects system wide revenues of $150M by 2015.

“With the Home Care Assistance brand, owners of ‘mom and pop’ home care companies will strengthen their operations, increase revenues and grow the business,” said Russell Gesher, Director of Network Operations for Home Care Assistance. “We are excited to get this program off the ground so that we can start helping those home care agencies that are currently struggling.”

For more information about the Small Agency Transition Program visit http://www.hcasmallagency.com or call Jack Johnson, Vice President of Franchising, at 702-204-1436.

ABOUT HOME CARE ASSISTANCE

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit homecareassistance.com or franchise.homecareassistance.com.


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