Santa Monica, California (PRWEB) April 05, 2013
Lyfe Mobile, the leading real time bidding platform for mobile, today announced the launch of its Audience Flow Technology. Audience Flow combines Lyfe Mobile's existing suite of Demand Side Platform (DSP) tools with actionable post-click and location analytics, providing a new and powerful way for advertisers to measure user engagement and insights into how best to reach a target audience on mobile.
Audience Flow is the first uniquely mobile technology of its kind focusing on creating an actionable link between placements, banners, location, context and detailed post click user behavior.
Lyfe Mobile’s comprehensive and fully transparent self-service interface, along with its real time reporting, has generated a rapid wave of adoption. While many other mobile platforms consider cross-device targeting and attribution as their primary focus, Lyfe Mobile views itself as a complementary offering that enables real-time and transparent mobile media buying and a robust set of unique actionable analytics tools. The system and tools optimize every interaction a user has with a brand’s message to provide optimal performance for any audience.
Charlie Lambropoulos, co-founder of Lyfe Mobile, says: “Mobile audiences may be the same people, but they act differently than they do when they are stuck in front of a PC. Advertisers need to consider whether the context of where a person is or what they are doing matters. Are they already at your store? Are they reading news or comparing products? Audience Flow answers these questions so Lyfe Mobile’s advertisers can place their ads at the optimal time for audience consideration and action."
Lambropoulos continued: "Additionally, the mobile medium offers a significantly larger number of potentially meaningful engagement metrics than display. Advertisers need mobile specific tools rather than those currently available for display to help them determine which of these metrics to concentrate on as they model their buying strategy. Moreover, advertisers do not have the same certainty around ID-based targeting in mobile that they have for their display buys. Audience Flow’s analytic tools reflect the importance of measuring context and engagement for success in the current mobile environment."
According to a recent report by research firm Gartner, mobile ad revenue is expected to jump from $9.6 billion in 2012 to $11.4 billion by the end of this year. Lyfe Mobile is well positioned to take advantage of this growth by leveraging its real-time bidding process specifically tailored to mobile. Lyfe Mobile is currently enjoying 300% month-over-month growth.
Lyfe Mobile was founded in 2012 in Santa Monica, CA and has sales representatives in New York, NY. Lyfe Mobile’s founding team consists of industry veterans including Charlie Lambropoulos, (the Rubicon Project) and Tony Gonzalez (Demand Media). The Company raised a seed round last summer from angels including SAC Capital Advisors and Lonestar Capital Management.