Best-Selling Sales Authors Tom Snyder and Ian Altman Tapped to Speak at Sales Excellence Award Event on April 12 in Tyson’s Corner

Five awards for Corporate Sales Excellence plus a Lifetime Achievement Award for IBM Federal GM Anne Altman will be given out at the event

Vienna, VA (PRWEB) April 05, 2013

The Institute for Excellence in Sales & Business Development (IES&BD) announced today that two of the selling industry’s top authors and accomplished speakers will be featured at its 3rd annual award event on April 12 in Tyson’s Corner, VA. Tom Snyder will be the featured keynote speaker at the event and Ian Altman will be the emcee.

Tom Snyder is an internationally recognized author, researcher, consultant and speaker on the subject of sales excellence. He is the author of two McGraw Hill best sellers, “Escaping the Price Driven Sale” (2007) and “Selling in a New Market Space” (2010). Ian Altman is the author of the best-selling “Upside Down Selling” and is an in-demand speaker on sales, business development, and corporate growth topics.

“We’re very fortunate to have Tom Snyder and Ian Altman featured at the award event,” said Fred Diamond, President of DIAMOND Strategic Marketing and the founder of the IES&BD. “Both are authentic, creative, and unique thought leaders on the sales profession and its related processes. Our attendees, including senior execs at some of the top companies in the Mid-Atlantic region, will enjoy their contributions to the program.”

The awards will be presented at the 3rd annual breakfast event on Friday, April 12, 2013 at the USA Today/Gannett Headquarters in Tysons Corner, VA. Awards will be given in five categories: Excellence in Sales Innovation; Sales Training; Customer Partnering; Sales Management; and Alliance Management. The event will also feature the presentation of the 3rd annual IES&BD Lifetime Achievement Award to IBM Federal Division General Manager Anne Altman.

Award finalists include Cisco, Xerox, Learning Tree International, Blackboard, Deltek, CEB, TriNet, and MicroTech. Award event sponsors include Access National Bank, Sonic Promos, People Stretch Solutions, HireStrategy, Bendure Communications and DIAMOND Strategic Marketing. A portion of the event proceeds will benefit the Northern Virginia Family Services.

For event registration information, please click here.

About the Institute for Excellence in Sales & Business Development

The Institute for Excellence in Sales & Business Development is a center of actionable best practices, insights, tools, thought leadership, and recognition. It was created to develop excellence in sales and business development professionals and to help organizations maximize their efforts. Monthly programs, held at the USA Today Building, feature sales thought leaders and authors such as Neil Rackham, Rob Jolles, and Matt Dixon. Learn more about the IES&BD at or by calling 888.443.9943.


Follow us on: Contact's Twitter