Columbia, Maryland (PRWEB) April 06, 2013
The Chapman Group (TCG), a sales and account management consulting firm headquartered in Columbia, Maryland, announces the re-release of their 5-part video series entitled, The Tune-Up Strategy for Best-in-Class Strategic Account Management in a podcast format for users on the go.
The series, which began filming in December of 2012, is designed to provide sales executives and strategic account management leaders with the best practices, processes, and metrics that will enable them to maximize account revenues, relationships, and profits. Each video segment in the series, ranging from 4-8 minutes in length, documents and explains each of the following five key areas of account management that significantly impacts the performance of a company’s most valuable accounts; Segmentation, People, Process, Knowledge, and Measurements and Metrics.
The Tune-Up Strategy series, which originally premiered on The Chapman Group’s YouTube channel, TheMetricsChannel.com, was re-produced and re-released for the convenience of sales and account management leaders with limited time or access to view videos. The podcast is a mobile version of the material where TCG President and CEO, Dennis Chapman Sr. gets right to the core of the content declaring the purpose and value of the material; “When we talk about an effective strategic account management program and/or strategy; what it’s really about-- around those top accounts that we want to focus on, is to make sure that our revenues and associated margins EXCEED our expected cost of goods sold and serviced. Then we know we will be operating in a profitable mode with those customers who dictate our future.”
Users can right-click and select ‘Save Link As’ to download The Tune-Up Series Podcast as an MP3 file or click the link to stream the podcast and/or view the video series in their browsers from The Strategic Account Management Blog.
About The Chapman Group | http://www.ChapmanHQ.com
For over 25 years, The Chapman Group has partnered with B2B sales and account management organizations to identify and solve sales and account management challenges resulting in stronger relationships, increased revenues, and higher margins for suppliers as well as our customers.
With Fortune 1000 and mid-tier clients spanning nationally and globally, The Chapman Group is recognized as a solution provider and go-to resource for Strategic Account Management expertise, Voice of the Customer solutions, and Return on Investment/Value Selling methodology.
Learn more on how The Chapman Group helps organizations champion improved customer relationships, increased revenues and margins in today’s highly competitive, global and economically focused business environment at http://www.ChapmanHQ.com.