Chicago, IL (PRWEB) April 05, 2013
Three Brickfish campaigns have been honored for excellence in social media engagement by the 2012 MarCom Awards, an international competition by the Association of Marketing and Communications Professionals (AMCP) that recognizes outstanding creative achievement by marketing and communication professionals to serve as benchmarks for the industry. Of the over 6,000 entries, Brickfish, a Chicago-based leader in social, digital and mobile technology solutions, achieved a Platinum Award for its campaign with Redbox®, and Gold Awards for campaigns with Vera Bradley and Capital One®.
The three MarCom awards honor Brickfish’s proprietary Enterprise platform for building engaged brand communities and driving social commerce.
“When you have great clients, it’s easy and fun to produce great work,” Brickfish President & CEO Michael Mullarkey said. “Our platform finds and interacts with brands’ consumers where they are: online. We are proud to have leveraged this patented technology to drive e-commerce and build engaged communities for brands on social media.”
The Share Your Love for Redbox! Campaign, a MarCom Platinum Award winner, exemplified the power of the Brickfish Enterprise software to achieve an engaged social media brand community. With the goals of increasing brand awareness and driving customers to Redbox kiosks, fans were encouraged to show their love for Redbox by taking photos of themselves hugging a Redbox kiosk. Fans uploaded their photos to the Brickfish platform and shared their photos with their friends and family across Facebook and many other social media channels for a chance to win a $5,000 home theater package.
Throughout the campaign over 4,250 photos were submitted, resulting in 858,481 consumer engagements and 252,900 minutes spent with the brand. The campaign fostered a large social community of consumers passionate about Redbox, generating not only movie rentals but also positive public relations.
“The campaign exceeded all expectations,” said EVP & Chief Marketing Officer Christopher Clemmensen. “With the mobile-enabled Brickfish Enterprise platform, fans were able to snap a photo at the kiosk and upload it to the contest directly from their phones. Because of that, we saw tremendous participation and engagement.”
Two Brickfish campaigns achieved MarCom Gold Awards: Dress Your Dorm (Vera Bradley) and Venture Adventure (Capital One).
Brickfish launched the Dress Your Dorm campaign to engage consumers by encouraging them to design their dorm rooms using Vera Bradley products. Using Brickfish’s proprietary Entry Editor platform, fans were able to drag and drop Vera Bradley product images to create unique designs for a virtual dorm room. Product images were linked directly to the Vera Bradley online store, enabling fans to easily add those items to an online shopping cart and make purchases. The campaign generated over 300,000 consumer engagements and over 3,800 entries, as well as increased revenue for Vera Bradley’s fall product line.
Capital One came to Brickfish to test a new messaging strategy for its Venture Card in the Seattle market. Brickfish created a campaign in which users designed their dream vacation scene and shared their design on social media for a chance to win a travel voucher for airline tickets. The Venture Adventure campaign generated over 180,000 consumer engagements including views, votes, comments and shares, resulting in over 54,000 minutes spent with the Capital One brand.
“Our platform is optimized to help brands achieve their social media goals, and our campaigns consistently generate five to seven times the engagement of similar platforms in the industry,” Clemmensen said. “It’s an honor for Brickfish to have the Association of Marketing and Communications Professionals (AMCP) recognize the value in our platform, as well.”
Brickfish® is a leader in social, digital and mobile technology solutions that combine a full-service approach with proprietary technology to drive engagement for Fortune 2000 companies across social media, analytics and reporting, social community management, web development, integrated social commerce, mobile apps, and market research. Brickfish has worked with leading brands including Microsoft, Nieman Marcus, Dove, Nike, Vera Bradley and Ferrara Candy Company to increase digital engagement, drive social commerce transactions and prove actionable data and insights. Since 2005, Brickfish campaigns have driven over 650 million consumer engagements. Chicago-based Brickfish is a Red Herring Global 100 winner and an OMMA Award winner for Best Viral Campaign. For more information, please visit http://www.brickfish.com.