Sacramento, California (PRWEB) April 08, 2013
StreamSend, a leading email marketing service provider and creator of the enhanced social marketing tool suite StreamSend Share 2.0, has published a free white paper -- Email Marketing Automation and Integration Tactics that Lift Conversions and Boost ROI -- that is a valuable how-to guide for any business looking to get the most out of its email marketing investment.
“Savvy marketers are still putting the majority of their digital budget into email marketing, an investment that the Direct Marketing Association confirms as still the best ROI-driver in 2013,” said Dan Forootan, president of StreamSend Email Marketing. “We started the guide to help clients keep up with the latest options they can explore with their email marketing. After some terrific feedback, we decided to share the white paper with all businesses that can profit by taking advantage of this step-by-step advice, tested during many successful client experiences.”
The fifteen-page white paper takes an in-depth look at the latest strategies and techniques to create powerful email marketing campaigns, including:
1. Email Marketing + Social Media = Powerful Results
“Marketers using email in combination with social sharing drive six times more revenue.”
2. Marketing Automation – the Path to More Sales
“Triggered messages yielded 75.1% higher open rates and 114.8% higher click rates, compared to non-triggered email.”
3. Boost Email Engagement with Video
“Email Marketing offers a return 280% higher than traditional direct mail.”
4. Extend your Email Campaign’s Lifecycle with Remarketing
“On average, 8% of customers return to a site to buy if the company does no remarketing. With a remarketing program in place, however, that average jumps to 26%. ”
Find out more about how Email Marketing Automation and Integration can bring out the best in email marketing for your business, visit: http://www.streamsend.com/SSEIAGuide2013
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.