Extraprise Holds Successful 'Big Data and Multi-Channel Marketing: A Best Practice Roadmap to Success' Webinar

Webinar Hosted in Conjunction with Eloqua, Covered the Use of Big Data in Multi-Channel Marketing, Lifecycle Marketing, Campaign Management, and More

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Boston, Massachusetts (PRWEB) April 07, 2013

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, in conjunction with Eloqua, held a webinar entitled Big Data and Multi-channel Marketing: A Best Practice Roadmap to Success Tuesday, March 19th at 2 PM EST. The growth of Big Data, from a multitude of online and offline sources, are growing exponentially, providing unprecedented opportunity to cross-channel market to customers throughout their lifecycle. The full webinar can be found here: Big Data and Multi-Channel Marketing: A Best Practice Roadmap to Success.

Marketers need a best practice road map to integrate data management with campaign strategy and execution, and this webinar covered a four step roadmap to build a marketing database of Big Data, including channels, marketing activity, buyer behavior, and purchase. How to build customer intelligence using Big Data and leveraging it into campaign strategies was highlighted.

The leader in right time revenue optimization services for B2B and B2C enterprises, Extraprise creates customer intelligence and uses it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888) i2iMKTG or email info(at)extraprise(dot)com.

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Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2013 Extraprise Group Inc. All rights reserved.

MEDIA CONTACTS:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris(at)mccoinsmith(dot)com or rick(at)mccoinsmith(dot)com


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