Cincinnati, OH (PRWEB) April 09, 2013
To pave a smooth path for customers and leverage Big Data, it’s important to seize the moments that lead to optimal personal connections. To achieve this, though, requires an ability to harness and distill information. To be successful, marketers need to understand the most critical points in a customer’s lifecycle, and why collecting and leveraging “small” data can impact a brand’s ability to create real relationships with its best customers.
On April 18 at 1 p.m. EST, Loyalty 360 will host a webinar titled, “Seize the Moments: Capturing the 10 Most Important Customer Experience Moments,” which will be presented by Aimia. The webinar will demonstrate how capturing the core elements of real relationships with customers, will help marketers gain a clear understanding of small data and how that can lead to “Big Loyalty.” Aimia will discuss the 10 most important customer experience moments and what these moments can do to heighten brand/consumer relationships.
Laurie Blum, Vice President, Loyalty Experience Design; Aimia; and Paul Sage, Product Management Director (Loyalty Management Systems) U.S. Region, will be the featured speakers. Blum heads up Media & Messaging, Mobile and Social practices, at Aimia. Before joining Aimia in 2007, Blum was senior manager of Emerging Media at Best Buy for seven years.
Sage has two decades of international experience, delivering market driven new product development and sales in the full suite loyalty marketing space. He has worked extensively with Oil and Gas, Financial Services, Retail, High-Tech, Government, Non-Profit and FMCG (CPG) sectors within Marketing Service and Data Analytics organizations in the U.K., U.S., and Asia.
“To build real relationships that matter to the customer requires data, the ability to harness and distill that data and the ability to apply it to customer needs in real time,” Sage said. “A customer journey is more than complex trigger structures in CRM to target a better coupon offer. In this webinar we will discuss the big 10 customer experience moments that are pivotal to creating sustainable profitable relationships with customers.”
Join Loyalty 360 and Aimia on April 18 at 1:00 PM EST for an exciting session about capturing the most important customer experience moments to enhance brand/consumer relationships. For more information, please visit: http://loyalty360.org/conferences/event/seize-the-moments-capturing-the-10-most-important-customer-experience-momen
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.
Aimia Inc. ("Aimia") is a global leader in loyalty management. Employing more than 4,000 people in over 20 countries worldwide, Aimia offers clients, partners and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces.
Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program. In addition, Aimia owns stakes in Air Miles Middle East, Nectar Italia, Mexico's leading coalition loyalty program Club Premier, Brazil's Prismah Fidelidade, and i2c, a joint venture with Sainsbury's offering insight and data analytics services in the UK to retailers and suppliers. Aimia also holds a minority position in Cardlytics, a US-based private company operating in transaction-driven marketing for electronic banking. For more information, visit us at http://www.aimia.com.