Atlanta, GA (PRWEB) April 09, 2013
Everspark Interactive has been grabbing headlines in the local tech scene recently, announcing a string of new hires and new clients as the search engine optimization (SEO) and online marketing firm grows. This week Everspark unveiled a new first, however: a summer internship focusing on SEO.
SEO is an increasingly valued service in the online world, as it helps decide which company will appear first in search results for a given term. This drives web traffic and ultimately customers to business websites, making it a highly competitive field. Everspark built its reputation on strong SEO practices, helping clients hone their web offerings to bring in the most traffic possible – and convert that traffic to sales.
The first student chosen for the SEO internship is Rohan Mukhopadhyay, who is currently pursuing a Masters in Quantitative and Computational Finance at Geogia Tech.
“Rohan is a find,” Hennessey said. “We interviewed a lot of promising young candidates but when you talk to Rohan you can just feel the energy he has for his work. He puts results first, both in his personal life and in whatever project is before him. You can just sense that and it's a perfect fit for Everspark.”
Born in India but raised in Georgia, Mukhopadhyay was chosen for his academic talents and strong personal standards, says Everspark CEO Jason Hennessey.
"I'm excited to be a part of Everspark Interactive as an SEO analyst intern. I'm looking forward to working on practical problems that have both technological and psychological elements to their solutions,” Mukhopadhyay said. “It's already been a great experience working with a team this energetic and enthusiastic about what they do, and I only see that getting better!"
Hennessey says Mukhopadhyay's first week will be a busy one, stepping outside the theoretical world of economics and finance and into the applied art of SEO.
“A big part of SEO is analysis, figuring out what people are searching for and how to work those search terms into our content,” Hennessey said. “But it's also personal. You have to really listen to your clients and know what to ask them, to figure out how to present their company or product. We want our interns to learn both sides of the equation.”
Everspark Interactive is an all-in-one SEO, marketing and online media firm that specializes in creating gripping, keyword-laden copy that will attract attention from both search engines and live customers. The company can be reached at (770) 481-1766.