(PRWEB) April 08, 2013
PointClear, the prospect development firm, announced today it delivered $2 million in sales opportunities to Atlanta-based software company JouleX in 2012. PointClear was tapped in late 2011 to provide the lead generation, qualification and nurture services energy management solutions provider JouleX needed to meet aggressive growth goals.
“We needed a partner who understood JouleX’s value proposition, and would in turn help us achieve market coverage, gain market intelligence, and most importantly, generate highly qualified sales opportunities,” said Tim McCormick, vice president of sales and marketing for JouleX. “As an early stage company, we needed a team of sales professionals who could quickly help us target the relatively new sustainability market and ramp up sales efforts.”
In year one, leads representing more than $2 million in revenue, generated by PointClear, were in the JouleX forecast. “PointClear has delivered the opportunities we need to meet our sales goals. We’re projected to achieve 80% to 90% growth next year over this year, thanks in part to the leads generated the first year of our partnership with PointClear,” McCormick said.
PointClear’s efforts yielded a 9% lead rate on behalf of JouleX—significantly higher than the industry benchmark of 4% to 5%. The PointClear prospect development associates, who use the phone, email and voicemail to identify leads and nurture prospects, achieved this success because of their experience and sales training, and the fact that all have four-year degrees, levels of qualification not typical at competitive firms.
PointClear CEO Dan McDade said: “We are pleased with the productive year-long relationship between PointClear and JouleX, and we’re most gratified to be considered part of our client’s team.”
McCormick added: “We count on PointClear to contact our prospects across our sales cycle. Their efforts not only keep our sales reps more productive, they’re helping get the word out about our offering—the industry’s most effective solution to measure energy usage and reduce energy costs.”
JouleX is a leading innovator in sustainable energy management for the enterprise. The JouleX Energy Manager (JEM) automatically monitors, analyzes and controls the energy consumed by all devices connected to the network—without agents, hardware meters or changes to your network or security. This provides enterprises unprecedented visibility and control over the consumption and utilization of energy throughout their distributed office environments, data centers and facilities management systems.
PointClear is the B2B prospect development partner, providing the strategy, analytics and execution services needed to optimize sales and marketing processes, and drive revenue. Companies that achieve Optimized Prospect Development™ are assured virtually 100% of leads delivered by marketing to sales are sales-qualified … and up to 5 times more deals are closed. Founded in 1997, PointClear instills the cross-functional collaboration and operational excellence C-level execs need to increase sales and marketing effectiveness, decrease costs—and achieve optimum results. PointClear’s president Dan McDade has authored a book, The Truth About Leads, available on Amazon and other online sources.
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