(PRWEB) April 09, 2013
Demand Gen Report (DGR) today announced new speakers have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York City at The Times Center. Marketing executives from Adobe, IBM, Cigna and Avaya have signed on to share with the B2B marketing world their success stories in content marketing.
“It’s an honor to us that key marketing leaders from companies large and small are recognizing the B2B Content2Conversion Conference as a must-attend event,” said Andrew Gaffney, Editor-In-Chief at Demand Gen Report. “These new speakers add an extra level of excellence as we strive to create an event that provides great networking opportunities, top-notch speakers and business- changing marketing tactics.”
Some of the latest speakers/sessions added to the event include:
Digital Deal Makers: A Look Behind The Scenes
- Margaret Molloy, CMO, Velocidi
- Lori Feldman, Cigna International
- Mark Wilson, CMO, Avaya
- Tami Cannizzaro, IBM
This Power Panel of Senior Marketing Executives will share examples of their most successful digital campaigns, including the creative, tactics, media channels and budget decisions behind the programs.
Content Targeting And Personalization: Improving Engagement At The Account Level
- Jeff Fuhriman and Sunny Beck, Adobe
Hear how Adobe has embarked on a journey to connect data from analytics, testing tools and visitor identification technologies to understand their targets, personalize their web experiences and better serve content to the accounts that are not only most likely to convert, but also most likely to buy.
Hosted by Demand Gen Report, the B2B Content2Conversion Conference is an educational event focused on empowering B2B marketers with strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions. The event will be held April 22-23 in New York City at The Times Center. Click here for more information or to register.
About Demand Gen Report
Demand Gen Report (DGR), a division of G3 Communications, is a targeted e-media publication spotlighting the strategies and solutions that help Business-2-Business (B2B) companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline.