Many prospective students predominantly use the Web to research schools. It’s crucial for institutions to understand how to effectively utilize this channel to grow their enrollments.
Lenexa, Kansas (PRWEB) April 08, 2013
PlattForm, a leading provider of comprehensive marketing and enrollment-management services to colleges and universities, and Google will present at the Distance Education and Training Council’s 87th Annual Conference, held April 14-16 in San Francisco, Calif.
During the presentation, titled “Digital Evolution: How to Successfully Adapt Your Marketing Strategy,” PlattForm’s Vice President of Sales and Marketing, Western Region, Jeremy Schoen, and Google’s Education Account Executive, Dave Slowik, will provide attendees with actionable digital marketing tips to reach and enroll more students on the Web.
“From the way consumers connect with one another to the way we market to them, the Web has changed everything,” Schoen said. “Many prospective students predominantly use the Web to research schools. It’s crucial for institutions to understand how to effectively utilize this channel to grow their enrollments.”
For more information about PlattForm and Google’s presentation at the conference, please stop by PlattForm’s booth or contact Melissa Cowan, Communications Specialist, at melissa(dot)cowan(at)plattformad(dot)com or 913.254.6939.
Since 1989, PlattForm (http://www.PlattFormAd.com) has set the standard of excellence in providing marketing services and enrollment solutions for colleges and universities, worldwide. The firm, headquartered in suburban Kansas City, boasts an internal staff of more than 550 industry experts. As thought leaders in post-secondary education, PlattForm has helped over 4,000 colleges and universities improve the lives of millions of individuals. Specialties include search engine marketing; interactive lead generation; online marketing; traditional media placement and creative services.