KDDI Group Expands Into the Ethnic Market in the US with New Prepaid Card Service

KDDI America, the US subsidiary of KDDI and one of the largest leading telecommunication companies ranked 214 on the Global 2012 Fortune 500 list, announced today that Locus Telecommunications, a subsidiary of KDDI will be expanding into the US consumer marketplace with a new service feature Family Plan under the brand of H2O® Wireless (“H2O.”)

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As domestic mobile market is reaching its plateau in Japan, KDDI recognizes that it is of paramount importance to broaden their business portfolio...the US consumer market is one of KDDI’s top priorities

New York, NY (PRWEB) April 09, 2013

The H2O® brand was introduced to market in 2005 and offers a no-contract prepaid wireless service geared towards ethnic market in the US. The service allows a budget-conscious solution for families as well as individuals when calling both domestically and internationally. “We have seen a significant demand for prepaid services with such individuals as those have immigrated to the US and are in need of budget-conscious solutions to keep in touch with family abroad, or keen to use budget-conscious data services,” says Mr. Yasunori Matsuda, COO of Locus.

According to Center for Immigration Studies, the ethnic market is still growing in the US with 1.3 million people arrive annually and as of 2010, the number of immigrants and their families has reached up to 40 million.*1

KDDI Group has been working to develop the international wholesale voice market mainly for immigrant populations. Currently, KDDI Group serves 170 countries and 600 carriers targeted to business customers. KDDI has been cultivating this market for some decades, and is amongst the top 5 players globally.

Mr. Yasunori Matsuda also says "as domestic mobile market is reaching its plateau in Japan, KDDI recognizes that it is of paramount importance to broaden their business portfolio outside Japan and ascertain the sustainable business growth for future. In that sense, the US consumer market is one of KDDI’s top priorities and is keen to build up a foothold, starting with ethnic market and expanding to the broader US audience, through Locus, one of KDDI’s group companies in the US."

KDDI Group and Locus boast a strong business relationship providing premier quality service together for both wireless service and calling card in the US.

Further details on H2O® Family Plan will be announced later.

About KDDI America
KDDI America is the U.S. division of the KDDI Group of companies, a Fortune Global 500 company and leading provider of international telecommunications and collocation facilities around the world. KDDI America provides high-quality network solutions to clients with telecommunication needs throughout Asia Pacific, EMEA and the Americas. KDDI Group is a pioneer and innovator in the Ethernet world, being the first telecom provider to provide switched Ethernet services between Asia and the United States. It is also a leading provider in international data centers and value-added services through its group company, TELEHOUSE, in the United States, Europe and Asia.

About KDDI Corporation
Based in Tokyo, Japan, KDDI Corporation is a leading global communication service provider with a proven track record of quality and reliability in 170 countries worldwide. KDDI has 100 offices in 26 countries in the world, and more than 18,000 employees. KDDI offers quality services and effective solutions for both consumer and business partners. KDDI’s brand “au” delivers mobile and fixed-line services facilitating convenient and effortless communication experience for consumers. With multitude of and ever-expanding ICT realm ranging from FMC networks to data centers, applications and security strategies strengthen KDDI’s business clients. KDDI group strives forth another step closer to become a truly global company through diversity, integration and persistent expansion into international community.

About Locus Telecommunications, Inc.
Headquartered in Fort Lee, New Jersey, Locus Telecommunications has been an industry leader for nearly three decades, with proven offerings in long distance, prepaid wireless, point-of-sale and carrier services within U.S. Today, Locus has more than 200 employees, serves more than million customers, maintains a national distributor network that spans over 100,000 retailers and generates more than billion network minutes each month. Throughout its growth, the company has kept its focus on its customers while always staying ahead of the curve – with advanced technology that meets consumers’ emerging needs and affordable services to save them money. Locus is a subsidiary of KDDI, a $40-billion leading global carrier.

About H2O® Wireless
H2O® Wireless offers no-contract wireless plans and phones for every need and budget, using the nation’s largest and most reliable GSM, CDMA and 3G/4G networks. Get unlimited talk and text, data, pay-per-use plans, and more with phones from every major brand. Or, use H2O® Wireless with your existing iPhone, Android or other smart phone with H2O SIM Starter Kit – all with no contracts, activation fees, overages or hidden fees. Find H2O® Wireless at over 100,000 retailers nationwide including Best Buy or visit https://www.h2owirelessnow.com. H2O® Wireless is a Locus Telecommunications brand.

Reference
*1) Steven A. Camarota, Center for Immigration studies, Immigrants in the United States A Profile of America’s Foreign-Born Population, Washington, 2012.


Contact

  • Hiromi Fujii
    KDDI America, Inc.
    2015853694
    Email