Santa Monica, CA (PRWEB) April 09, 2013
SHIFT (http://www.SHIFT.com), the leading collaboration platform for marketers and agencies, today announced the launch of the SHIFT Open Marketing Cloud, a suite of best-in-class marketing technologies. The SHIFT Open Marketing Cloud includes more than 12 leading marketing applications, each of which were developed by companies specializing in building enterprise marketing software in a specific discipline. Through the SHIFT Open Marketing Cloud, marketing stakeholders have a single platform and app ecosystem to manage, execute and work together throughout the lifecycle of a marketing plan.
The SHIFT Open Marketing Cloud offers apps across the entire marketing stack, from media buying to data management to content creation. Apps now available in the Open Marketing Cloud include Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal Analytics, SocialFlow, The Trade Desk, and SHIFT’s proprietary social advertising app, GraphEffect.
“The industry's current marketing clouds can’t keep up with the rapid pace of software innovation and this forces people to work in silos, leaving marketers with a rigid set of tools that only meet some of their needs,” said James Borow, CEO of SHIFT. "Our mission is to build an ecosystem where marketers can work together, using the best tools to meet their goals. We created the SHIFT Open Marketing Cloud to provide the most comprehensive and collaborative marketplace, where the leading apps are always available.”
“Joining the SHIFT Open Marketing Cloud means we can now enable better coordination between brand, client and technology by providing seamless communication through the value chain and offering access to SocialFlow's best-in-class technology for publishing and buying, ” said Missy Godfrey, CEO of New York-based SocialFlow, a social media optimization platform and Facebook Preferred Marketing Developer. "Integrating our technology with SHIFT gives brands greater ability to create valuable connections with their customers at scale. Our products help marketers succeed in their challenge to deliver the most relevant content to their audiences at the optimal moment by providing real time, data-based intelligence."
"As digital marketing becomes increasingly crowded, SHIFT's Open Marketing Cloud is an innovative new business channel for our marketing attribution technology," said Jeff Zwelling, CEO of Convertro, which optimizes ad campaign effectiveness using cross-attribution of offline and online channels. "We expect to see strong, organic growth among new and existing Convertro customers, as SHIFT users leverage best-in-class apps across industry practices to build trust, provide transparency and gain value from their customers.”
Sign up at SHIFT.com today and start marketing effectively through the SHIFT Open Marketing Cloud.
SHIFT is the leading collaboration platform for marketers and agencies. Powered by the SHIFT platform, the SHIFT Open Marketing Cloud offers a suite of best-in-class marketing technologies, providing marketers and agencies a single platform to manage, execute and work together throughout the lifecycle of a marketing plan. Apps in SHIFT's Open Marketing Cloud include Aggregate Knowledge, Convertro, Expion, Kenshoo, Social Flow and GraphEffect, SHIFT's social advertising app - one of three apps in the world with Twitters Ads API access and the Facebook sPMD distinction. SHIFT customers include Fortune 500 brands such as American Express, Marriott, Verizon, and Toyota. For more information, visit http://www.SHIFT.com