Seattle, WA (PRWEB) April 09, 2013
Imagine a watch or piece of jewelry with an innovative design that includes metals so precise that NASA uses them in satellites. Or, an accessory adorned with metals in remarkable hues that are 500 times thinner than a human hair. These are just a few of the cutting-edge innovations LuxeFoil™ will debut this month at BASELWORLD, the world’s largest watch and jewelry show.
Luxel, the parent company, has played an important role as a supplier to companies in the aerospace industry for over 35 years. Their high quality materials are painstakingly crafted from more than seventy different metals, compounds, and organics. They have the strength to withstand spacecraft launch and extreme pressure differentials while still maintaining their integrity. The result is also something quite beautiful, resulting in the spinoff of their new business unit, LuxeFoil™.
LuxeFoil™’s patent-pending, proprietary fabrication process delivers extremely thin and lightweight metals that can be wrought into limitless design possibilities. Their launch into the luxury timepiece and jewelry market as a materials supplier sets the stage for a new era in product development. Available in over 20 different materials such as the standard gold, silver and silicon as well as boron, zirconium, and vanadium, LuxeFoil™ delivers up a suite of product design enhancements never before seen on the market.
“LuxeFoil™ offers luxury brands a powerful combination of technologically advanced and breathtakingly beautiful materials that differentiate them from the competition and deliver up a competitive advantage, says Travis Ayers, LuxeFoil™ President. “The luxury watch and jewelry market already values precision, rarity and unique items. They also value craftsmanship and reliability. Those are all the things that are the heart of Luxel's corporate culture and have been for 40 years. So it seemed like a natural place to start with LuxeFoil™ and take that into new markets. We look forward to launching the collection to the world’s pinnacle brands at BASELWORLD in a few weeks.”
BASELWORLD Booth Location:
View the LuxeFoil™ Collection at Hall/Stand 2.0/K23