Under Direction of Research Veteran, Rob Enderle, Ombud Unveils Fourth-generation IT Research Platform

Fourth-generation IT analyst firm revolutionizes industry with Enderle at the helm.

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Denver, CO (PRWEB) April 09, 2013

Rob Enderle knows the IT analyst industry’s weaknesses – from the inside. He led the past three generations of IT analyst firms, as a co-founder of Giga Information Group, Senior Research Fellow for Forrester Research and currently an independent analyst.

Leveraging his nearly 30 years of enterprise IT insight, Enderle has become one of the world’s most influential technology authorities, writing on emerging technology for such publications as CIO magazine and IT Business Edge as well as appearing on national news programs including CNBC, FOX and NPR.

Now, Enderle is bringing that insight to the Board of Directors of Ombud, a fourth-generation IT research firm headquartered in Denver, CO.

Enderle joins Thad Eby, former European Director of Business Development at Endeca, which was acquired by Oracle in 2011; Thomas Reilly, former CEO of ArcSight, which was acquired by Hewlett-Packard in 2010; and Brenda Harms, former Operations Research Analyst at Northrop Grumman Corporation and NATO. Together, Ombud’s Board of Directors is leading this revolutionary approach to successful enterprise IT procurement decisions with insight from the vendor, buyer and – now – analyst perspectives.

“I look forward to contributing my analyst perspective, based on my years of experience as a technology industry watcher and working with leading companies in the space, to Ombud and its platform for clients,” Enderle said.

Leader among fourth-generation efforts, Ombud has shifted the focus from vendor to client with the development of an online platform that coaches buyers through the procurement process. Enderle’s direction further sustains this competitive advantage going forward.

“When we set forward to create an IT research platform, we wanted to build on the lessons learned over the previous three generations of industry analyst firms by bringing a transparent process to evaluate enterprise solutions,” said Ombud CEO and Co-Founder, Thad Eby. “As Co-Founder of Ombud, Rob Enderle is an ideal leader as we move forward in developing next generation solutions for enterprise IT selection.”

Key to this initiative, Ombud is correcting the misconception that procurement of Software as a Service does not require the same due diligence as traditional IT. Whether on-premise or SaaS, an implementation is prone to challenges that can ultimately deem the project a failure. For instance, Box (the SaaS file-sharing solution) has agreed to repay the Massachusetts State Agency after an unsuccessful implementation, as reported by Joel Schectman in the Wall Street Journal on January 2, 2013.

Rather than risk costly, unnecessary IT purchases, organizations leverage Ombud’s proven procurement process to define requirements, manage vendor engagement and validate technology.

For example, the NHS Institute for Innovation and Improvement uses the Ombud platform to enable healthcare providers to compare technologies and identify the solutions that best fit their community, improving the pace and scale of technology adoptions across the NHS.

“Ombud allows us to match innovative healthcare products to the strategic and operational objectives of the English National Health Service and provides a dynamic social research platform that both NHS staff and suppliers could interact with to improve healthcare,” said Nick Gaunt, Former Chief Information Officer, NHS Institute for Innovation and Improvement. “I am delighted the Ombud team responded so enthusiastically to our project and have had nothing but praise from my team for the way they have been helping us. Ombud is helpful to smaller organizations without extensive procurement expertise, and also to larger ones where the social elements improve decision-making.”

About Ombud
Founded in the spring of 2011, Ombud’s online platform launched in January 2012. Now, 500 enterprise technology buyers make educated procurement decisions via that interactive evaluation platform on a daily basis. Inspired by ombudsmen, Ombud’s team of nine serves as a neutral intermediary among those buying, selling and recommending enterprise technology. Please visit http://www.ombud.com for more information.


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