After extensive research into the benefits and risks of a move to Market-Based Pricing, the Board decided it was time to implement this proven membership sales strategy, - Mike O’Donnell, Mirabel President.
Scottsale, AZ (PRWEB) April 08, 2013
Mirabel, Scottsdale’s premier private golf club, today announced it has moved to Market-Based Membership Pricing. The new pricing structure makes membership even more accessible for approved applicants. Market-Based Pricing allows the price of membership to fluctuate according to supply and demand, as opposed to being tied to a set initiation fee. Those interested in the possibility of membership should act quickly. There are a limited number of memberships available and the lowest priced membership will be sold first.
Member owned and controlled since 2009, Mirabel’s Board of Directors unanimously agreed to implement the new pricing strategy last week.
“After extensive research into the benefits and risks of a move to Market-Based Pricing, the Board decided it was time to implement this proven membership sales strategy,” said Mike O’Donnell, Mirabel President. “A few of the top private golf clubs in North Scottsdale have already moved to Market-Based Pricing and have seen positive outcomes.”
Plan benefits include:
*Opportunity to dramatically increase the velocity of membership sales
*Increased flexibility for members desiring to exit the Club
*Increased cash flow to support shorter term capital improvements and operations
*More reliable long term sustainability of the Club
Mirabel Members enjoy access to the award-winning Tom Fazio golf course, exceptional fine and casual dining, social activities, championship-caliber Har-Tru clay tennis courts with comprehensive tennis programs, state-of-the-art spa and fitness facilities and extensive health and wellness programs. For more information on Mirabel, visit http://www.mirabelmembership.com. To learn more about current membership opportunities and pricing contact Gary Ireton at 480.437.1506 or email gary.ireton(at)mirabel(dot)com.
Mirabel, an award-winning community and member-owned, private club located in North Scottsdale is situated on more than 700 acres of Sonoran Desert. Sitting 3,000 feet above the Valley, Mirabel offers a milder climate, breathtaking panoramic views of surrounding mountains and city lights and dramatic sunsets and star-filled night-time skies. Within the security of guarded gates are striking custom homes, expansive home sites with spectacular views and a stunning Tom Fazio-designed golf course and the magnificent 35,000 square foot Desert Lodge Clubhouse.
Member benefits include access to the award-winning Tom Fazio golf course, exceptional fine and casual dining, social activities, championship-caliber Har-Tru clay tennis courts and comprehensive tennis programs, a resort-style spa and state-of-the-art fitness facilities.
Media Contact: Amber Liptai, Martz Agency, aliptai(at)martzagency(dot)com, 480-998-3154