Canadian Business Experts Share Secrets to Success in New Book 'It Is What It Is, Or Is It'

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Authors Jeff Roziere and Cathy Snelgrove show business professionals how to be more effective leaders, increase performance

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This book shows business leaders how to unleash this competitive advantage and allows them to see opportunities in a different way.

Business leaders across the world are constantly trying new processes and ideas in order to increase performance in their organizations while still holding on to traditional business conventions. Little do they realize that it is these traditional schools of thought are what could potentially be holding them back in terms of increasing their performance.

In a new book, It Is What It Is, Or Is It by Jeff Roziere and Cathy Snelgrove, business leaders are challenged to change their way of thinking and to see their current organization and business habits in a different and unique way.

“Engaging in a different way of thinking in business is where the competitive advantage is for any business,” said Jeff Roziere. “This book shows business leaders how to unleash this competitive advantage and allows them to see opportunities in a different way.”

Throughout the span of their careers, Roziere and Snelgrove have worked with numerous organizations and have learned that conventional thinking often hinders growth and success. In response to this observation, Roziere and Snelgrove teach business leaders in their book that the organization is a reflection of how the business leaders see and think about their organization.

“Overtime and through training and research, we realized how important a business leader’s thinking and perception truly is,” said Roziere. “There is no ‘one size fits all’ solution that will create success in business. The answers for business leaders lie within themselves and their ability to think creatively, which will truly set them apart.”

For more information, visit http://www.discoveryou.me.

It Is What It Is, Or Is It…
By Jeff Roziere and Cathy Snelgrove
Hardcover, $23.99
Paperback, $14.95
Kindle, $3.49
ISBN: 978-1-47726-935-0
Available at http://www.amazon.com.

About the authors
Jeff Roziere and Cathy Snelgrove have held executive management positions in Fortune 500 companies and other companies in both the public and private sectors. They have since started their own business DiscoverYou, which works with small and medium sized business leaders to create outstanding results in their companies.

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Kristen Broyles
Bohlsen Group
317-602-7137
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