"Marketers and their analysts want deep, actionable and measurable insight...to deliver personalized content and offers at the right moment."
San Mateo, Calif. (PRWEB) April 09, 2013
Today, at the QlikTech Global Partner Summit Qonnections 2013, Causata introduced a new set of dashboards to help business analysts and marketers better evaluate the performance of their real-time marketing decisions and campaigns. The Causata Dashboards by QlikView are now available on the QlikMarket (http://market.qlikview.com/), the QlikView solution showcase for customers and partners. Joining nearly 1,000 partner attendees at Qonnections 2013, Causata aims to leverage the reach and influence of the QlikView community to deliver meaningful multi-channel campaign, segmentation and customer behavior insights and analytics for marketers.
“We are excited to join the robust QlikTech community and showcase the combination of Causata’s Customer Experience Management applications and QlikView’s high-speed, in-memory business discovery solution,” said Kevin Nix, president of Causata. “Marketers and their analysts want deep, actionable and measurable insight into their customer behaviors across all touchpoints to more effectively segment, market to, and deliver personalized content and offers at the right moment. Together with the QlikView community, we now have the global reach and expertise to deliver this insight and action to customers worldwide.”
Causata Dashboards by QlikView extend the power of the Causata Customer Experience Management solution. Built on an HBase big data architecture, Causata predictive analytics and real-time offer management applications enable B2C companies to understand their customers, predict intent, and deliver the next best action at the right time and the right channel. As a QlikTech OEM partner, Causata offers customers a Starter Kit to quickly take advantage of pre-built functional and industry-specific dashboards. In addition, leveraging an industry-standard SQL Interface to Causata, customers can easily create their own Causata Dashboards by QlikView.
“By investing in our OEM business and nurturing our partner relationships, QlikTech is committed to a strategy that will change the way users interact with their data,” said Peter McQuade, vice president of Alliances and Partner Sales at QlikTech. “Our collaboration with Causata demonstrates the power of QlikView’s in-memory analytics applied to Causata’s big data applications to deliver compelling and easy-to-understand multi-channel customer insights for improved marketing ROI.”
Unveiled today, the four new Causata Dashboards by QlikView include:
- Customer Behavior Analytics & Segmentation: empowers business and marketing analysts to explore a rich set of behavioral data and build micro customer segments on the fly
- Omni-channel Campaign Analytics: measures effectiveness of multi-touch, multi-channel campaigns and offers
- Omni-channel Marketing Attribution: helps marketers investigate how various marketing channels and offers work together to create sales opportunities and campaign conversions and uncover top-performing channels
- Machine Learning Marketing Campaign Performance: demonstrates the lift marketing campaigns receive using Causata machine learning to execute decisions when compared to traditional approaches
Taken together, these Causata Dashboards by QlikView demonstrate the power of Causata to help marketers maximize their impact by improving targeting and optimizing channels and offers.
Causata, Inc. is a leading provider of Customer Experience Management (CXM) software. Built on an HBase big data architecture, our predictive analytics and real-time omni-channel offer management applications enable B2C companies to create meaningful customer experiences through data. Our industry-specific applications help companies increase cross-selling and customer acquisition while reducing churn. Founded in 2009 and funded by Accel Partners, Causata’s headquarters are in San Mateo, California with a development office in London, England.