Bohemia, NY (PRWEB) April 10, 2013
On April 10, leading online beauty supply store NewVo Beauty comments on anti-aging haircare products making their way into the beauty market, as reported by the Wall Street Journal.
The article titled “Are You Having an Old Hair Day?” focuses on the fact that most women do not realize their hair changes as they age.
“Hair does, in fact, change as a person ages. Not only does it turn gray, it becomes more brittle and fragile. It also gets thinner, the result of both a decrease in the number of active hair follicles and a narrowing of the diameter of each individual hair,” says Jeni Thomas, a senior scientist at P&G.
Attracting older women to purchase these products is similar to getting them to purchase anti-aging skincare lines. Beauty brands are working on the growing demands of women’s haircare in all stages of their life. For example, women over the age of 40 tend to wash their hair less and color it more often, so products targeting that demographic have to combat those issues.
Most women believe that hair loss and thinning is due to products or processes that they use as a part of their daily routine, when in reality it’s a natural part of aging.
“These new anti-aging products are great for women, especially those over the age of 40,” says NewVo Beauty representative Sara Greenstone. “One solution to prevent premature hair aging is to take the necessary steps to protecting it in its youth. Using products like argan oil can help keep your hair strong and healthy. Argan oil is also a natural product, so you have the added benefit of not using chemicals on your hair.”
NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard-to-find premium products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.