The lack of attention is not an issue when using promotional products. People only look at the branded products for an instant, but they do this repeatedly over time because they hold onto the products for a long time.
Chicago, IL (PRWEB) April 11, 2013
HALO.com Corporate Communication
Terry McGuire, Senior VP of Marketing at HALO Branded Solutions, recently spoke about promotional products in Chicago IL. His presentation stood out from the others at the Kelley Direct Marketing Conference for numerous reasons. For one, Terry was the only speaker to bring promotional products with him to the conference to share with all of the attendees – his custom pens showed that he believed in what he was saying. Another reason HALO’s presentation was unique was that the majority of the content in the conference about the latest gadgets such as smart phones and tablets and tools for online marketing while McGuire took the audience back to traditional marketing.
“HALO received a lot of positive feedback from the conference attendees because we provided a solution to one of the biggest problems in our digital world – the scarcity of attention. The lack of attention is not an issue when using promotional products. People only look at the branded products for an instant, but they do this repeatedly over time because they hold onto the products for a long time,” explained Terry McGuire, Senior VP of Marketing at HALO Branded Solutions.
The promotional products industry and promotional marketing are underrepresented in marketing curriculum of schools and universities. HALO Branded Solutions was very happy to be included in the inaugural marketing conference for the Kelley Direct Marketing Club and to have the opportunity to enlighten a new generation of marketers about the effectiveness of promotional products.
For more information about this story and promotional products in Chicago visit: http://www.halo.com/promotional-products-chicago/terry-mcguire-speaks-about-promotional-products-at-chicago-mba-conference.aspx
About HALO Branded Solutions
HALO Branded Solutions, headquartered in Sterling, Illinois, is a leading promotional products distributor in the $18 billion per year promotional products industry, with regional account executives in key cities across the country including in the Chicago-area. The company serves over 40,000 businesses and organizations offering the best, and most competitively priced promotional products, including a large selection of eco-friendly options supported by world-class customer service and a nationwide sales force of over 900 selling professionals.