San Francisco, California (PRWEB) April 09, 2013
Circl, an intelligent promotions platform for local businesses, today launched its service to help local businesses run online promotions and effortlessly track the resulting in-store customer visits using mobile-device location technology. With Circl, local businesses can convert their Facebook fans, Twitter followers, and email subscribers into measurable customers.
Circl helps businesses make better marketing decisions by showing them which of their promotions and distribution channels are most effective at driving actual customer visits. Circl’s technology then analyzes customer-visit data to make optimizations and recommendations for future promotions.
“There are many companies providing marketing tools for local businesses, but very few actually close the loop and show businesses how many customers or sales are generated,” said Soso Sazesh, co-founder of Circl. “As someone coming from the online marketing world where metrics and ROI are critical, it’s clear there is a lot of catching up to do in terms of showing local businesses the results of their online marketing efforts. That’s exactly what Circl does, and we will continue to release new features focused on this problem.”
Circl has already gained the attention of more than 1,000 businesses, ranging from local businesses to large national retailers, who have requested beta access to the Circl platform in the past three months. Circl has received interest from a diverse set of businesses in the U.S. and abroad, including clothing stores, restaurants, cafés, auto dealerships, electronics retailers, and other walk-in businesses.
“Because Circl is not consumer-facing, our strategy is very different from other companies in the local space. We don’t need to expand one city at a time and we are able to target our sales and marketing efforts in a more effective manner because of this. We can work with a business in San Francisco just as easily as we can work with a business in Austin or London,” said Neej Gore, co-founder of Circl.
Businesses can sign up for a free 30-day trial at http://circl.com.
Circl’s intelligent promotions platform helps local businesses turn their social media fans and email subscribers into measurable customers. Circl’s platform allows businesses to run online promotions and effortlessly track in-store customer visits, showing them which promotions and channels are most effective. The San Francisco based startup was part of the AngelPad accelerator’s fall 2012 class. For more information, visit http://circl.com.
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