New York, NY (PRWEB) April 10, 2013
TNS, the world’s largest custom research company, today announced the winners of the 2013 TNS Choice Awards. The awards recognize financial services organizations that have achieved superior performance in banking and investment services.
Winners of the award have shown themselves to be the preferred choice in the marketplace by achieving superior performance in attracting new customers, satisfying and retaining customers, and by winning a larger share of their customers' total financial business. The program is developed to identify strong achievement on both the national and regional level. The 2013 TNS Choice Award winners are:
(Category - Winner)
Consumer Banking - Chase Bank
Premier Banking - Chase Bank
Direct Banking - Ally Financial, Inc.
Investment Services - Scottrade, Inc.
Small Business Banking - PNC Financial Services Group
Commercial Banking - PNC Financial Services Group
Corporate Banking - BB&T Corporation
(Region - Winner)
East - Chase Bank
Central - Huntington Bancshares, Inc.
West - Chase Bank
Winners of the TNS Choice Award were determined by drawing upon TNS’s multi-client research programs. These large-scale, market intelligence programs evaluate the competitive momentum of individual financial services firms. The research identifies what is driving marketplace momentum through an assessment of each firm’s customer experience, brand health, and marketing effectiveness.
Chase Bank earns four TNS Choice Awards this year, more than any previous winner. Chase attracted more new customers in 2012 than did any other bank. If forced to switch banks, more consumers say they would move to Chase than to any competitor. Chase also benefits from strong and improving customer loyalty.
Ally Financial is winner in the Direct Banking category, which represents one of the fastest growing sectors of the banking industry. Ally attracted more new customers than any other direct bank in 2012, and had very modest customer defection. Advertising is a critical driver of growth for direct banks, and it is one reason for Ally’s impressive momentum. Though its share of deposits remains relatively small, Ally Bank routinely ranks #5 among all banks in the U.S. in terms of its advertising breakthrough. The notion of “fair treatment,” which is commonly recalled in Ally advertising, resonates with many consumers.
Huntington Bancshares wins a TNS Choice Award because of its success in attracting and retaining customers in the Central Region of the U.S. market. Customers of Huntington are among the most-satisfied bank customers in the country.
PNC Bank wins two TNS Choice Awards. Among small businesses, which TNS defines as companies with annual sales under $10 million, and among companies with sales from $10 million to $50 million, PNC is growing market share and expanding relationships with its existing business clients.
BB&T wins in the Corporate Banking category, which covers companies with annual sales above $50 million. Like most TNS Choice Award winners, BB&T provides a superior customer experience and corporate clients are rewarding this by giving BB&T more of their business.
For the second year in a row, Scottrade wins the TNS Choice Award in Investment Services. Scottrade is attracting new upscale investors at a superior pace, and its clients report a strong willingness to increase their business with the company.
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit http://www.tnsglobal.com for more information.
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at http://www.kantar.com