Verndale has a comprehensive and well-thought out process that takes into account all aspects of a website’s goals, architecture and development.
Boston, MA (PRWEB) April 10, 2013
Verndale, an award-winning digital marketing agency, is pleased to announce the recent launch of the Thales e-Security website. As a leading global provider of data protection solutions with more than 40 years experience securing the world’s most sensitive information, Thales e-Security was looking to implement a complete website redesign offering a user-friendly, content-rich destination.
“Verndale has a comprehensive and well-thought out process that takes into account all aspects of a website’s goals, architecture and development,” said Cindy Provin, president, Thales e-Security Inc. “The result was not only a website that is extremely easy for our visitors to navigate and locate the product and solution content they are looking for, but one that meets our operational and business requirements. Our new site is a win/win for both Thales e-Security and our website visitors.”
Verndale team members led the way in devising the most user-friendly layout based on industry best practices for content distribution and navigation throughout the site. This was done in concert with information about the target audience for the Thales website, and with an overall goal of significantly improving information accessibility. Items implemented include advanced search functionality, a comprehensive knowledge base, and forms that auto-populate for return visitors to ensure the easiest possible user experience.
Additionally, improved social media and blog integration, as well as a robust Salesforce.com integration was completed in order to provide Thales with more detailed analytics tracking to better meet their digital marketing needs.
“We are once again pleased to be trusted by a leading global company to deliver a critical piece of their digital marketing strategy,” said Joe Zarrett, president at Verndale. “The solution we have worked with Thales to develop was carefully crafted to provide maximum usability for their target audience. The feedback we have received from visitors since the launch indicates that the site is much more engaging – content is easier to locate, access and review.”
At Verndale, we make digital marketing do what it’s designed to do: deliver compelling content to the right user through the best channel at the optimal time. The result for our clients: more profitable customer relationships.
It sounds simple, but with the incredible proliferation of content, channels, platforms and technology, it’s actually quite complex. Our comprehensive services in digital strategy, experience design, technology and digital marketing shield our clients from that complexity so they can orchestrate their content more easily and effectively.
Our clients love the exceptional experiences we help them create for their users. They trust our deep technical expertise and proven methodologies to seamlessly execute on everything they need. And they rely on our continuing analysis to fulfill the real promise of digital marketing: the ability to track activity, measure results and optimize efforts. It all combines to achieve more agile marketing and, ultimately, greater performance. For more information, visit http://www.verndale.com.