New York, NY (PRWEB) April 10, 2013
Today, L2 released the EU Supplement to its 2013 Digital IQ Index®: Hair Care & Color report. The first of its kind, this supplement takes a deeper dive into industry trends and best practices and highlights brand ‘Flashes of Genius’ in the French, German, Italian, Spanish and UK markets. Authored by Scott Galloway, NYU Stern Clinical Professor of Marketing, and a team of L2 researchers, this supplement assessed the performance of 53 global Hair Care & Color brands across Site, Digital Marketing, Social Media and Mobile in five key European countries over the past year.
“Index leaders in the EU-5 are using digital as a way to free themselves from the industry's dependence on traditional media and declining distribution channels.” –Maureen Mullen, L2’s Head of Research & Advisory
To download an excerpt of the report:
L2 is a think tank for digital innovation that helps prestige brands navigate the digital marketing landscape through events, research, and advisory services. The L2 Digital IQ Index® is the global, seminal benchmark for digital performance of brands and the largest and most robust study of its kind. Rankings are published annually across numerous industries, including: Luxury, Beauty, Retail, Travel, Spirits, Auto, and consumer packaged goods. For more information, visit: http://www.l2thinktank.com. For all membership inquiries, please email membership(at)l2thinktank(dot)com.