Being a Certified B Corporation will help us better achieve our triple bottom line.
Cedar Rapids, IA (PRWEB) April 16, 2013
Eco Lips, America’s premier organic lip balm company, is now a certified ‘B Corporation’ (http://www.bcorporation.net/). This certification recognizes businesses internationally for their ability to meet rigorous standards that maintain a commitment to community investment, environmental activism, conservation and sustainability.
As members of this emerging sector, Eco Lips holds these truths to be self-evident:
- That all business ought to be conducted as if people and place mattered.
- That, through products, practices, and profits, businesses should aspire to do no harm and benefit all. To do so, requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.
- That we must be the change we seek in the world.
“By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business. It’s kind of like the Better Business Bureau of the 21st century. Eco Lips has always held this integral business philosophy and by pursuing certification, the B Corporation platform allowed us an opportunity to improve and measure the impact of our corporate activities,” says Steve Shriver, Founder and CEO of Eco Lips. “We hope to continually reduce our impact on the environment while increasing the positive work we do. Being a Certified B Corporation will help us better achieve our triple bottom line strategy focusing on people, planet, and profits.”
In this vain, Eco Lips is tackling some new and exciting initiatives including creating an employee ownership program, developing a more sophisticated raw material sourcing program, and implementing a production waste deduction goal with a long term goal of zero landfill waste. “The B stands for Benefit,” adds Shriver, “Now more than ever, we are looking for ways to be as beneficial to the world as we can!”
Eco Lips manufactures the highest quality certified organic lip care products on the planet. In addition, the company offers private label and contracting manufacturing services with a wide variety of options. Eco Lips initiated Iowa’s largest solar power project which is powering the neighborhood in which Eco Lips is located. The company is a member of OTA, Green America and is a Certified B Corporation. Products are available online and at health food stores, grocery stores, pharmacies, outdoor stores and other fine retail outlets. Don’t panic, it’s organic! To learn more visit http://www.ecolips.com or call 866.326.5477.