“The fact that a venerable brand like Harry and David continues to be successful and profitable in today’s marketplace is a testament to their realization that loyalty and customer engagement is a dynamic process,” noted Mark Johnson, CEO of Loyalty 360.
Cincinnati, OH (PRWEB) April 23, 2013
Harry & David is one of the country’s oldest catalog mail-order companies, founded in 1910 when William Howard Taft was President of the United States. The brand evolved into the premier direct marketer of fruit and food gifts. But, the 103-year-old company has not rested on its laurels and continues to take full advantage of analytics to drive customer growth.
“The fact that a venerable brand like Harry and David continues to be successful and profitable in today’s marketplace is a testament to their realization that loyalty and customer engagement is a dynamic process,” noted Mark Johnson, CEO of Loyalty 360 - The Loyalty Marketer’s Association. “The ability to process increasing amounts of disparate information to create unique behavioral insight should be of interest to any and all marketers.”
On May 2 at 1 p.m. EDT, Loyalty 360 will host a webinar titled, “From Growing Pears To Growing Customers – 3 Keys To Cultivating Customers at Harry and David,” which will be presented by SAS.
During this webinar, Paul Lazorisak, VP of Customer Marketing at Harry and David, and John Bastone, Director of Customer Intelligence Product Marketing at SAS, will discuss how analytics drives a 3-step loop of strategy setting, campaign execution, and marketing accountability which has accelerated the direct marketer’s customer growth and loyalty efforts.
In the past three years, Lazorisak has helped Harry and David redefine how data is accessed, organized, analyzed, and acted upon. His current roles and responsibilities include overseeing the Business Analytics, CRM, and Direct Marketing teams.
Bastone has more than 15 years of experience across many marketing disciplines, including direct marketing, analytics, consulting, product management, and product marketing. He frequently represents SAS at global marketing conferences.
Marketers are invited to join Loyalty 360 and SAS on May 2 at 1:00 p.m. EDT for an inside view of how analytics can strengthen a brand’s customer growth and loyalty efforts. For more information, please visit: http://loyalty360.org/conferences/event/from-growing-pears-to-growing-customers-3-keys-to-cultivating-customers-at
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.