This is a great example of innovative publishers pushing the boundaries of tablet devices, reinventing digital media and pioneering new ad formats. It is also evidence that outstanding content and strong technology add up to a winning combination.
MONTREAL (PRWEB) April 18, 2013
AdGear, an advertising technology company, today announced that La Presse has selected Edition+ tablet ad management platform to power advertising in its tablet edition.
La Presse+ is an all-new French language, free-subscription digital edition for tablet bringing subscribers the news in an interactive, user-friendly application that blends the best of print, Web and video.
La Presse+ will leverage the Edition+ suite of tablet ad delivery products to serve and manage Tablet campaigns in online and offline modes.
"The partnership with La Presse is an important milestone for our company," said Yves Poiré, AdGear's President. "This is a great example of innovative publishers pushing the boundaries of tablet devices, reinventing digital media and pioneering new ad formats. It is also evidence that outstanding content and strong technology add up to a winning combination."
ABOUT LA PRESSE
La Presse is a French-language news medium of record whose content is distributed on several platforms, including mobile applications, the Web and paper. La Presse is known for its distinctive, rich and diversified coverage of news and current events. Recipient of numerous awards for the quality of its content and its design, La Presse is also known for its in-depth series and special reports, as well as for the large amount of space it devotes to discussion and debate. La Presse+, its all-new, free-subscription digital edition for iPad, available exclusively on Newsstand, fully leverages the multi-function capabilities of the iPad and delivers the most comprehensive news and information experience ever from Québec’s largest newsroom.
AdGear Technologies, Inc. is a digital advertising technology company, providing software and services for the digital media industry. The company's full-stack advertising platform offers customers advanced advertising analytics, attribution measurement, ad serving, real-time bidding and exchange technology.
AdGear’s customers use solutions that are offered in turnkey or behind-the-scenes, white label mode. The company is privately owned and operated out of its Montreal and Toronto offices.