Collective Bias Announces Social Immersion Day for Brands and Retailers in Conjunction with its Blogger Conference, SoFabCon

One-day conference offers brands and retailers opportunity to learn more about using the social space to drive loyalty and sales

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In addition to hearing some inspiring brand representatives speak, attendees of SoFabCon will have the unique opportunity to meet some of the most influential bloggers and social media enthusiasts who are talking about their products.

Bentonville, Ark. (PRWEB) April 19, 2013

Collective Bias®, an industry-leading social shopper media company, is pleased to announce details for its Social Immersion Day, a one-day event in conjunction with its blogger conference, SoFabCon.

The Social Immersion Day will take place on Friday, May 3, and feature sessions led by thought leaders from Duane Reade, Walmart, IBM and Forbes. These industry-leading professionals will share best practices and case studies on how they have successfully leveraged the social space to increase sales and build brand loyalty among consumers.

“In addition to hearing some inspiring brand representatives speak, Social Immersion Day attendees will have the unique opportunity to meet some of the most influential bloggers and social media enthusiasts who are talking about their products,” said Amy Callahan, COO of Collective Bias. “This is a great opportunity for brands to build relationships with their shoppers in a unique, fun and valuable way.”

Confirmed speakers and sessions include:
●    “The Humanization of Big Data” by Umang Shah, Director Social Strategy, Walmart
●    “How Retailers Are Profiting from Social Campaigns, Influencers and Company Advocates” by Mark Fidelman, CEO of Evolve! and Forbes columnist
●    “Three Guiding Principles for the Next Generation CMO” by Tami Cannizzaro, Executive Director of Marketing, IBM
●    “The Omni-Channel Shopper: Drive Retail Sales and Loyalty with Consumer-Generated Media” by Calvin Peters, Digital Communications Manager, Duane Reade

Tickets for the one-day event are $99 and include breakfast, lunch and happy hour. In addition to networking with colleagues, brand attendees will have the unique opportunity to meet influential shoppers from all over the country. Register today at http://www.sofabcon.com, space is limited!

About Collective Bias®, Inc.
Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for brands and retailers such as Tyson, Nestlé and Smart & Final. The company has satellite offices in New York City, Chicago, Minneapolis, San Francisco, Toronto and London. Collective Bias was named one of America's Most Promising Companies in 2013 by Forbes.

For more information, please visit Collectivebias.com or find us on Facebook and Twitter.


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  • Liz Grimes

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