Theory House Shopper Marketing Agency Names Jared Meisel Managing Partner

Former Management Director at Draftfcb Brings Decade of Shopper Marketing Leadership

Charlotte, NC (PRWEB) April 19, 2013

Theory House, a shopper marketing and advertising agency, today announced the appointment of industry rising star Jared Meisel as managing partner. The former management director of shopper marketing at Draftfcb brings more than a decade of Omni-Channel experience to his role.

“Jared Meisel has worked at some of the most influential shopper marketing agencies in the industry and has guided top brands,” says Jim Cusson, president of Theory House. “His deep understanding of the retail landscape and the consumer’s decision journey will accelerate the growth of our shopper marketing practice.”

Theory House launched in 2013 and has secured assignments from Food Lion grocery stores and GUNK® brand of engine cleaning and degreasing products. The company focuses its efforts on helping “challenger brands”—those that challenge market leaders—succeed at retail.

Meisel began his career more than a decade ago at ThompsonMurray (a predecessor to Saatchi & Saatchi X) in Fayetteville, Arkansas, on the P&G Walmart customer team. He later opened Saatchi & Saatchi X’s Cincinnati office before moving to Chicago to work for Draftfcb.

“The Charlotte area is home to so many powerhouse retailers and brands,” says Meisel. “I’m excited to help create the region’s leading shopper marketing agency, so we can meet the needs of one of America’s largest retail epicenters.”

About Theory House
Theory House offers a complete suite of shopper marketing services that connect with shoppers along the consumer decision journey. These services include research and insight, branding and design, retail activation, and digital engagement. More information about Theory House and its approach to shopper marketing can be found at or by contacting Jim Cusson at 704-665-0714.


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