Landing page testing and optimization is an integral part of our paid search campaigns for clients.
Charlottesville, VA (PRWEB) April 19, 2013
Janet Driscoll Miller, President and CEO of search engine marketing agency Search Mojo, will participate in two panel sessions at the upcoming PubCon South conference, taking place April 22-25, 2013 in New Orleans.
The first session, “Interactive Site Review: Focus on Paid,” will take place Wednesday, April 24, 2013 from 3:10-4:15 p.m. CST. Stoney deGeyter, President of Pole Position Marketing and associate editor of Search Engine Guide, will moderate the panel, which will also include:
- Rick Galan, Associate Director of Marketing at 1-800 Contacts
- Chris Boggs, CMO of Internet Marketing Ninjas
- Mona Elesseily, Vice President of Online Marketing Strategy at Page Zero Media
In the second session, “The Best Tactics in Landing Page Optimization,” Miller will speak with Tim Ash, CEO of SiteTuners, demonstrating best practices for creating landing pages that improve conversion rates. This session will be held Wednesday, April 24, 2013 from 4:20-5:30 p.m. CST.
“Landing page testing and optimization is an integral part of our paid search campaigns for clients,” said Miller. “I cannot stress enough the importance of building and continually optimizing landing pages for conversion; I’ll be discussing the best practices marketers need to know during both of these sessions, including some new approaches to conversion such as social login integration and incorporating marketing automation tool features within landing pages.”
To learn more about the sessions and PubCon South, go to http://www.pubcon.com/pubcon-new-orleans-2013.
About Search Mojo
Ranked on the prestigious Inc. 5000 list as one of the fastest growing businesses in America in 2012, Search Mojo specializes in search engine marketing, social media advertising, content marketing and analytics services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their conversions and lead generation through search and social tactics. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.