CouponChief.com Survey Shows 67 Percent of Shoppers Engage in Showrooming

Share Article

CouponChief.com conducted a survey of 105 shoppers which showed two-thirds of shoppers “showroom,” the practice of inspecting products in stores and then purchasing those products online at lower prices.

CouponChief.com Logo

CouponChief.com

Even when people are shopping in-store, two-thirds of them showroom, and look for better deals online.

CouponChief.com conducted a survey of 105 shoppers which showed two-thirds of shoppers “showroom,” the practice of inspecting products in stores and then purchasing those products online at lower prices.

The majority of shoppers (75%) use social media websites such as Facebook, Twitter, and Pinterest to stay current with deals from their favorite brands. 29% of respondents say they follow between four and six brands, while another 29% say they follow more than 10 brands. A quarter say they follow one to three brands, while 16% say they follow between seven and nine brands.

Mobile devices keep people connected, as 59% of shoppers admit to using their smartphones or tablets to check prices online while in-store. The majority (68%) of respondents take the time to look at the store’s online-price matching policy before deciding to make the purchase online. Free shipping offers influence 95% of shoppers’ decisions to make online purchases.

"Mobile devices are a great influence on what we buy," says Gary Gray, co-founder of CouponChief.com “Even when people are shopping in-store, two-thirds of them showroom, and look for better deals online.”

See more at http://www.couponchief.com/blog/2013-04-showrooming-to-savings/

CouponChief.com (http://www.couponchief.com) is a leading provider of online coupon codes to help people save money when they shop online. With thousands of coupons available at any given time, CouponChief.com takes the hassle out of finding valuable coupon codes.

Share article on socal media or email:

View article via:

Pdf Print

Contact Author

Gary Gray
COUPON CHIEF, INC.
(866) 643-6496
Email >
Visit website