Great web design, built around form and function, can have a direct impact on sales. Web sites need to be engaging, reflect the brand’s image, and be easy to navigate and interact with.
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Toronto, Canada (PRWEB) April 20, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small-and mid-size business-to-consumer companies, announces the top web design strategies businesses need to avoid.
“Great web design, built around form and function, can have a direct impact on sales. Web sites need to be engaging, reflect the brand’s image, and be easy to navigate and interact with,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “Despite the competitive marketplace, many SEO providers and web designers either get complacent or put their own needs ahead of the client’s. As a result, bad web design can turn consumers off, negatively impacting traffic, sales, and search engine ranking.”
According to Numero Uno, web sites are the first impression a company makes and is a reflection of the brand. Online users are impatient; the last thing they want to do is wait for a web site page to load. Web pages that incorporate too much Flash technology and large images that have not been optimized can impact loading speed, as can videos that automatically play. Web site coding errors and bad web design can also impact loading time and hinder the success of a web site.
Once users are on the site, it should be easy to read and navigate. It’s not only important to use the right font and size, making it easy to read, but content also needs to compliment the background colour scheme. Using thin dark grey font against a black or white background is difficult to read and can be hard to see on different kinds of monitors.
“Yes, it’s important to have an up-to-date web site that is visually engaging, but not at the expense of a company’s business goals,” says Reuter. “To avoid some of the most common web design mistakes, small- and medium-sized businesses need to hire an expert online company that puts their needs first. Web design needs to balance the use of form and function, increase brand awareness, be search engine friendly, and translate into sales.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/
Numero Uno Web Solutions is one of the top internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/, or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).