From rain to snow to flurries to thunderstorms and actual temperature fluctuations – an email manager can trigger and merchandise emails for a specific forecasted weather condition.
San Francisco, CA (PRWEB) April 23, 2013
Email Aptitude, a leading email strategy and technology firm, announced today that it has made available its patent-pending EA Rainmaker™ technology to retailers. This functionality enables marketers on any ESP to create targeted email triggers, automatically deploying to customers living in an area where a marketer-defined weather condition is going to occur.
Covering every U.S. city, a retailer can utilize the technology to create multiple campaigns, each with custom creative and weather condition logic. A campaign can be set to trigger an email based on an immediate weather change, or set to “forecast” mode, in which the marketer can indicate the cadence of deployment and how far out to look at a local forecast. Only customers living in a specific city where the determined campaign logic is set to occur will receive the email.
“From rain to snow to flurries to thunderstorms and actual temperature fluctuations – an email manager can now trigger and merchandise emails in advance that are tailored for an extremely targeted user experience,” said Kimberly Snyder, Director of Strategy, Email Aptitude.
With multiple IR500 brands already signed on, the introduction of the technology is a key addition to Email Aptitude’s growing arsenal of tools. Retailers can now leverage EA Rainmaker™ as an individual tool or combine it with other functionality via Email Aptitude’s SaaS platform.
“We are thrilled to announce this new addition to our platform,” said Forest Bronzan, CEO, Email Aptitude. “As the inbox continues to get more competitive, marketers must get surgical with how they sculpt their strategy and user experience.”
Retailers interested in learning more about how the weather-based email trigger automation technology can add value to their programs should contact Email Aptitude for a private demo.
About Email Aptitude
Email Aptitude is a strategy and technology firm focusing on the email channel. With published strategist and IR500 clients, the company provides strategic services, full-service management, and savvy technology through its ESP-agnostic SaaS platform. From triggers based on site affinity to patent-pending technology for automation-based on forecasted weather conditions, Email Aptitude's functionality enables marketers to have a powerful arsenal of tools at their fingertips. The company is based in San Rafael, CA, with an office in New York City, NY.