Sydney, Australia (PRWEB) April 29, 2013
Cheap Website Designs understands that building a website is just the beginning of creating a business’s online presence. A static website will quickly become obsolete and drop off the top rankings of search engine results. In reaction to an article on CMSWire.com titled “Web Optimization: Redesign Out, Continuous Improvement In,” the professionals at Cheap Website Design have put their support behind this method. Samuel Junghenn, echoing CMSWire author Gerry McGovern, has called on his team to focus on the need for small, continuous changes, updates, and improvements to a website instead of periodic large redesigns.
Keeping a business’s website updated and optimized in the world of ever-changing algorithms is one of the reasons why investing in an SEO company is worth it. Studies have shown that large site redesigns often result in a major drop in traffic. This is due to the fact that some people simply do not like change, and some will not take the time to learn how to navigate the new site.
But there’s more than just what users want. Junghenn, founder of Think Big Online, points out, “One other reason to invest in SEO Companies is ease of maintenance work. You see, search engines can change or update their algorithms at any time, and professional SEO services can help get on top of these changes.”
Why do businesses spend money on large redesigns instead of SEO companies to handle continuous updates? There are a number of reasons, but one of the biggest is that a large redesign is a measurable outcome: the results of such a project are obvious, while it’s more difficult to notice small updates, especially those done behind the scenes to meta data.
There are many reasons to implement continuous updates: small changes are less complex than large redesigns, and thus, there is less chance of errors. Another reason to do this is to keep up with new algorithms and web practices. Then, finally, there’s the fact that continuous improvements truly refine a business’s website, creating an online presence that is high quality and has true value.
About Cheap Web Designs
With a focus on affordable yet effective web designs, Cheap Website Designs is a leader among digital media agencies. The company draws on their decades of experience to create websites that fit each customer’s need.