Baton Rouge, LA (PRWEB) April 22, 2013
Attendees enjoyed a “Rocky Mountain Recharge” of energy, ideas, and skills at the 27th annual Association of Independent Information Professionals (AIIP) conference held April 3-7 at the Denver Westin Downtown in Denver, Colorado.
"AIIP members come together each year to share tips, tools, and best practices for transitioning from a corporate to an independent career," says newly installed AIIP President, Jocelyn Sheppard. Popular sessions this year featured best-selling author Debra Fine (The Fine Art of Small Talk) on finding good ways into—and out of—any type of conversation, and brand builder and author Erika Napolitano (The Power of Unpopular: A Guide to Building Your Brand For the Audience Who Will Love You [And Why No One Else Matters]) on ways to develop not just a brand, but also a following. In a similar vein, Aaron Templer, strategic marketing communications consultant and winner of AIIP’s 2013 Roger Summit Award, explained how in today’s networked world, sharing information via social media is a key indicator of leadership—and not just marketing savvy.
Other speakers shared techniques for converting contacts and leads into paying clients. Author Mary Ellen Bates (Building & Running a Successful Research Business) provided expert advice on the art of negotiation, while other speakers explained how to connect effectively with prospects and clients via tools and techniques such as website optimization, face-to-face presentations, social media, and e-newsletters. First-time attendees enjoyed a special session designed to kick-off their networking and help them get the most out of their conference experience.
Reflecting the broad range of the AIIP membership, sessions and workshops also covered iOS, gadgetry, industry research, investigations and online intelligence, and prospect research for non-profits. Free training on searching their premium databases was provided by the American Psychological Association, Euromonitor International, FINTEL Financial Intelligence, and ProQuest Dialog™.
The conference also included AIIP’s annual awards dinner and a successful campaign to benefit Dress for Success Denver that raised more than $1,500 in cash plus in-kind donations.
Major sponsors and exhibitors included:
The Association of Information Professionals (AIIP, http://www.AIIP.org) is the premier industry association for independent information professionals. The membership consists of more than 500 owners from around the world whose firms provide research and consulting services across a wide variety of industries. Business research, competitive intelligence, market analysis, database development, training, and information management consulting are just a few of the areas in which AIIP members specialize. Some of the vertical industries AIIP members serve include scientific, medical, pharmaceutical, regulatory, information technology, education, financial services, manufacturing, nonprofits and life sciences. A directory of members is available at http://www.aiip.org/content/hire-info-pro.
For more on AIIP’s Roger Summit Award, see http://www.aiip.org/content/roger-summit-award-lecture.
Media Relations/Public Relations Contact: Jeff Mustard – cell: 954-801-8263; email: Jeff(at)TheBambooAgency(dot)com; http://www.TheBambooAgency.com.
For more information about the Association of Independent Professionals, contact AIIP Headquarters, Baton Rouge, LA; 225-408-4400, email: office(at)aiip(dot)org