Houston, Texas (PRWEB) April 26, 2013
Outsourcing various business processes has become an increasing trend in the 21st century business environment. Everything from IT services to Human Resource functions such as payroll and personnel management can be outsourced to a specialized provider. There has also been a surge in demand for outsourcing the business function of inside sales. Organizations like SalesStaff LLC that specialize in sales support through their B2B demand generation services have experienced a tremendous increase in market response for their pay-for-performance B2B appointment setting and lead generation campaigns. In fact, SalesStaff LLC recently reported three-year company growth of 3833% to Inc. magazine as part of the application process for their Inc. 500 list of the fastest-growing, private companies.
In order to manage this increase in demand, SalesStaff has increased its pre-sales support team of Market Response Managers by a full 100%, and implemented enhanced follow-up systems through the development of better processes and technology. The Market Response team plays a critical role as the hub for inbound marketing inquiries and the distribution of marketing-qualified leads. Through a proprietary follow up system, the Market Response Team follows up on marketing leads. The process of qualifying marketing leads and making them sales-ready drives efficiency into the sales process. Research from marketing research firm, MarketingSherpa, indicates that 61% of B2B marketers send all leads directly to the Sales department; however, only 27% of those leads will be qualified. That kind of inefficiency can amplify negative effects throughout the sales pipeline. SalesStaff identified this and reacted swiftly and decisively in response to increased demand for their services.
SalesStaff serves their clients by providing a variety of optimized sales services, and so it is only fitting that SalesStaff would be quick to act with key changes that affect their own sales efficiency. “We’ve seen an increase of nearly 200% in inbound responses to our internal marketing campaigns over the last few quarters,” says Walter Snoddy, SalesStaff’s Vice President of Sales. “The contribution that our Market Response team makes in handling this dramatic influx of sales inquiries is essential to our organization. All in all, the growth of our company has been incredible and our team has been extremely responsive to changes in the market that have required more resources to manage this growth.”
SalesStaff is a premier provider of appointment setting and demand generation services for high-tech and business-to-business companies. For more information, visit http://www.prosalesstaff.com or contact by phone 888-591-8022 Ext. 333. To schedule an interview with Walter Snoddy, please contact 888-591-8022 or by email at info(at)prosalesstaff(dot)com.