FashionPlaytes Appoints Dean Wiltse as Chairman and CEO

Fueled by a community of over 700,000 Gen Z girls, company expands executive team to leverage new opportunities for engagement commerce and strategic partnerships

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Beverly, Massachusetts (PRWEB) April 23, 2013

FashionPlaytes, Inc. (http://www.FPgirl.com) today announced Dean Wiltse as its chairman and CEO as part of an expansion to its executive team that also includes the appointment of Matt Landau as the company’s chief technology officer. Dean comes to FashionPlaytes having successfully led multiple game-changing companies and driven revenue growth and strong returns for investors at start-ups, pre-IPO businesses and public companies for over 25 years. Dean’s experience with online communities, mobile and market data collection, as well as his track record of helping young companies grow, made him the ideal choice for FashionPlaytes.

“I’m excited to be joining FashionPlaytes. The company and its FPgirl community are disrupting the traditional e-commerce experience by capitalizing on Generation Z’s desire and demand to be more engaged with the brands they love,” said Wiltse. “As the first fashion and style platform to merge commerce and community for this demographic, there’s an incredible opportunity to become the social destination for tween girls and most sought-after partner for any brand focused on connecting with this highly elusive demographic.”

These appointments complete the team that will enable FashionPlaytes to capitalize on its tremendous growth over the past year. In 2012, the company saw its registered users increase from 35,000 to over 700,000, revenues more than double, and user engagement skyrocket with the launch of its highly interactive FPgirl Style Mag community platform. Along with Landau, who joins the company from Oracle, and the current team of Sarah McIlroy as founder and president, Jeanne Connon as chief marketing officer and Teresa Fortier as vice president of merchandising, the company is well positioned to address the growth opportunities ahead.

About FashionPlaytes and FPgirl:
FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven platform is fueled by girls, for girls.

Media Contact:
Richard M. Williams
Connect2 Communications
rmwilliams (at) connect2comm (dot) com
919-435-9110


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  • Jas McDonald
    Connect2 Communications
    919-435-9115
    Email