Detroit, MI (PRWEB) April 23, 2013
Marketing communications agency Campbell Ewald (CE) announced today that it has been selected as the talent acquisition marketing agency for Edward Jones, a leader in financial services. The review, conducted by SRI, was initiated last fall after Edward Jones implemented an aggressive new talent acquisition strategy.
The scope of work is national and will focus on integrated communication strategies to achieve Edward Jones’ recruiting goal: To reach 20,000 financial advisors by the year 2020. CE has been tasked with providing strategic, creative, media, digital and event marketing services. Spend is not being disclosed.
“This is a great win for us,” said Barbara Yolles, Chief Marketing Officer at CE. “Edward Jones is a unique and growing investment firm, focusing on personal relationships and long-term investment strategies. We look forward to helping expand the ranks of its financial advisors nationwide.”
"We felt the need to partner with an agency that truly understands our brand and what differentiates us from the competition,” said John Rahal, general partner responsible for Edward Jones Talent Acquisition. “We felt CE demonstrated the ability to develop an exceptional strategic vision that will help us attract the types of financial advisors who will best serve our existing and future clients.”
This win comes on the heels of a new business streak for CE, which was recently awarded global brand strategy and creative duties for Zipcar.
About Campbell Ewald
Campbell Ewald is one of the nation’s largest communications brands, made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies, CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy, and Zipcar.
About Edward Jones
Edward Jones provides financial services for individual investors in the United States and, through its affiliate, in Canada. Every aspect of the firm's business, from the types of investment options offered to the location of branch offices, is designed to cater to individual investors in the communities in which they live and work. The firm's 12,000 financial advisors work directly with nearly 7 million clients to understand their personal goals – from college savings to retirement – and create long-term investment solutions that emphasize a well-balanced portfolio and a buy-and-hold strategy.
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