Mobile, which serves as a direct bridge to an active conversation, can no longer be underrepresented in the marketing mix for a healthcare organization or brand.
Boca Raton, FL (PRWEB) April 24, 2013
3Cinteractive®, a leading mobile platform company, announced the release of a white paper entitled “Determining the Return on Investment for Direct-to-Consumer Mobile Engagement in Healthcare.” The paper is for healthcare marketers considering the deployment of mobile to acquire, engage, and retain the healthcare consumer. Readers can expect to gain insight into the methodology required to effectively evaluate the return on their investment in mobile. Specific attention is dedicated to:
- Building the foundation for evaluating the mobile investment
- Optimizing the mobile investment by aligning the mobile deployment with existing marketing assets and towards the desired business priorities
- Defining key performance indicators to evaluate the mobile investment
“Given that almost 90% of U.S adults own a mobile phone, today’s healthcare marketer must not only position and invest in the brand’s message but must also equip their brand to participate in the conversation with potential and acquired consumers by leveraging the power of mobile,” said Barry Hix, General Manager of Healthcare Solutions at 3Cinteractive, and author of the paper. “Today’s successful healthcare marketer is a conversationalist. Mobile, which serves as a direct bridge to an active conversation, can no longer be underrepresented in the marketing mix for a healthcare organization or brand.”
“Determining the Return on Investment for Direct-to-Consumer Mobile Engagement in Healthcare,” (PDF) is available for download at: http://bit.ly/10bHyAF.
3Cinteractive (http://www.3Cinteractive.com) is a mobile platform company with a strong focus on consumer engagement. 3Ci’s cloud platform – Switchblade™ – powers mobile applications that help businesses better engage consumers, make ‘right-time’ decisions and increase the lifetime value of their customers. 3Ci’s unparalleled expertise in mobile helps our clients normalize a complex mobile ecosystem and deploy mobile applications that drive measurable results for their business. Founded in 2005, 3Ci is a long-standing member of the CTIA and Mobile Marketing Association. 3Ci ranked No. 1 on Forbes’ 2013 list of “America’s Most Promising Companies”. Follow 3Ci on Twitter @3Cinteractive, on LinkedIn at http://www.linkedin.com/company/3Cinteractive and on Facebook at http://www.facebook.com/3Cinteractive.