Local Search Marketing Experts CMAC Group Integrates Ranking and Landing Page Services

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Killer Internet Marketing for B2B firms.

The best Web landing pages only help businesses with high search engine rankings, and high rankings only assure conversions when landing pages appeal to visitors. CMAC Group, experts in local search marketing for Chicago, recognizes this by combining its B2B Ranking and Landing Page services into one package. This offers CMAC clients a more dynamic option than those offered by less diverse SEO consultants in Chicago. Integrating these complementary and interdependent services enhances a firm's place in the Web graph -- the digital equivalent of both location and positioning. It also maximizes the value of already quality content by expanding the likely audience.

Most B2B marketers already know that almost everyone now begins their buying cycle with an Internet search. Fewer realize that 88 percent of buyers find their suppliers without following a paid advertisement. They just make an organic search for what they seek, and follow the results. Landing a company's link on that prime Web real estate near the top of the first results page takes more than SEO. Simple SEO consultants in Chicago may neglect non-keyword related formatting and tags that trigger search algorithms. For example, in local search marketing, Chicago IP addresses make Google rank Chicago based Web sites higher for those specific users. That means inbound marketing strategies must use other features than location to stand out locally, and include broader elements to draw visitors from farther away.

CMAC Group knows that truly serving its clients only begins with high rankings. Value added content on the landing page convinces buyers that an enterprise may offer what they need, and they may decide in as little as a fifth-of-a-second -- called the blink test. Since CMAC must structure implicit content to maximize its clients' search rankings, it just makes good sense to include the rest of landing page design in the package. This adds value to their services in any strategies for Chicago inbound marketing strategies.

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Chad Agate
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