Free People’s New Label, Maheya, Benefits both the Earth and the Wearer

Just in time for Earth Day, the brand introduces an eco-friendly collection colored with natural dyes derived from medicinal herbs.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend

Philadelphia, PA (PRWEB) April 24, 2013

Free People, the fashion brand known for its bohemian aesthetic, will introduce an all new line of naturally dyed garments this week called Maheya. Meaning, “from the earth,” Maheya pieces are colored with natural dyes derived from medicinal herbs that contribute to the conservation of nature and even provide benefits for the wearers skin, acting as antioxidants. These natural materials include marigold flowers, rhubarb, natural indigo, pomegranate skin, and annatto seeds.

Maheya was formed when the Free People design team had the great fortune to meet Ruppa, a woman so inspirational, she would become the driving force behind the new label. Ruppa was running her own factory in the heart of Mumbai, India with a dedication to empowering her workers, sourcing her fabrics ethically, and hand dying all of her garments with natural materials. Recognizing her unique talents, a partnership was swiftly formed.

The Maheya line will debut with seven pieces, each epitomizing the effortless style of the Free People brand. Flowing silk dresses, a dolman sleeve top, and a kaftan are a few of the styles available in natural fabrications of silk and cotton. The prices for the debut line range from $90-$520.

To assure that the new label is eco-friendly, down to the last detail, each piece comes with a seed paper hangtag printed on 100% recycled paper that when planted, will grow into wildflowers.

###

About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The bohemian look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People US site and Free People UK site, as well as specialty boutiques, top department stores, and the brand’s own free standing retail locations in the U.S. and Canada.


Contact

  • Katelyn Brehony
    Free People
    (215) 454-4979
    Email

Attachments